International SEO
Rank in every country you sell to.
Multilingual and multi-regional SEO, hreflang, domain and URL structure, localized keyword research and content, for brands expanding into new countries and languages.
- Market & keyword research
- Site structure
- Hreflang & technical setup
- Localized content
Free, no obligation
Get a free International SEO plan
A senior strategist reviews your website, Google profile and ads, then sends you a written plan within two business days. It's yours to keep, whether you hire us or not.
Platforms we work in every day
- Google Ads
- Google Business Profile
- Search Console
- GA4
- Meta Ads
- Microsoft Ads
- Shopify
- WordPress
Sound familiar?
Why your International SEO isn't working
Wrong country ranking
Your US page shows in the UK, or the English page shows to Spanish speakers.
Machine-translated pages
Literal translations that miss how locals actually search.
Broken hreflang
Missing return tags and wrong language codes confuse Google.
Duplicate content across markets
Near-identical regional pages competing with each other.
What we do about it
International SEO built around paying customers
Market & keyword research
Local-language keyword research per country, not translated keyword lists.
Site structure
ccTLDs, subdomains or subfolders chosen for your markets and resources.
Hreflang & technical setup
Correct hreflang, canonicals, sitemaps and regional targeting.
Localized content
Native-reviewed content, currency, units and local proof for each market.
International SEO structure options
| Structure | Example | Pros | Cons |
|---|---|---|---|
| Country domains (ccTLD) | example.de | Strongest country signal | Costly; authority split |
| Subfolders | example.com/de/ | Shares domain authority; easy | Weaker geo signal |
| Subdomains | de.example.com | Flexible hosting | Authority partly split |
Most growing brands do best with subfolders plus hreflang.
International SEO checklist
- 1Pick target markets by language and country
- 2Research keywords natively in each language
- 3Choose URL structure (ccTLD, subfolder, subdomain)
- 4Implement hreflang with return tags and x-default
- 5Localize content, currency, units, contact details and reviews
- 6Avoid automatic IP redirects that block Googlebot
- 7Build local links and citations per market
- 8Track rankings and conversions per country
The outcome
From first click to paying customer
Found
Google, Maps, AI, Meta
Clicked
Right person, right offer
Lead
Call, form or booking
Customer
Tracked to revenue
AI Overview
Top-rated option nearby is Your Business, known for same-day service and 200+ five-star reviews…
Your Business
4.9 (212)
Competitor A
4.3 (61)
Competitor B
4.1 (38)
hreflang
tells Google which language or regional version of a page to show, and every version must reference the others.
Source: Google: localized versions of pagesWhy choose DigiEthic
Built to fix what agencies get wrong.
Every point below answers a real complaint business owners have about marketing agencies, from industry research, ombudsman reports and public reviews.
Senior-led, not junior-run
The strategist you meet on your first call is the one who runs your account. No handoff to an intern after the sales call.
SEO, AI search & ads under one roof
Google, Maps, AI Overviews, ChatGPT, Google Ads and Meta, one team, one strategy, one report. No finger-pointing between agencies.
Flat fees, no hidden extras
One clear monthly price. Reporting and dashboards are included, never billed as add-ons, never a cut of your ad spend.
Your accounts, your data
Ad accounts, Google Business Profile, website, content and tracking stay in your name. Leave any time and take everything.
Tracked to revenue
We fix tracking before we spend. Calls, forms, bookings and sales are measured so you see cost per customer, not just clicks.
You'll always know what we did
Weekly update, monthly plain-English report, live dashboard, and replies within one business day.
Side by side
DigiEthic vs. a typical agency
| Feature | Typical agency | DigiEthic |
|---|---|---|
| Contract | 6–12 month lock-in | Month-to-month |
| Who runs your account | Junior after the sale | Senior strategist |
| Pricing | % of ad spend + add-ons | Flat fee, all-inclusive |
| Account ownership | Agency-owned | 100% yours |
| Reporting | Clicks, impressions, rankings | Leads, sales, cost per customer |
| AI search (Overviews, ChatGPT) | Not covered | Included in SEO |
| Plan before you pay | Vague proposal | Written 90-day plan |
How it works
From first call to more customers in four steps
Strategy consultation
A 30-minute call to understand your goals, review your accounts and spot where you're losing money and leads.
Fix the foundations
Tracking, wasted spend, technical issues and landing pages. Quick wins first.
Launch & test
New campaigns, content and creative, tested every week against what each customer costs you.
Scale what works
Move budget to proven winners and report the results in plain English, every month.
Free guides
Guides from our team
Zero risk to talk
Working with us is easy to start and easy to stop.
- Month-to-monthStay because it's working, not because a contract says so.
- You own everythingAd accounts, website, content and data stay in your name.
- Reports in leads and salesA live dashboard, plus a monthly note written by a person.
- Free plan firstSee our 90-day plan before you pay anything. Keep it either way.
Questions
Straight answers
What is international SEO?
Optimizing a website so search engines show the right language and country version to the right users, through site structure, hreflang, localized keyword research and content.
Do I need a separate domain for each country?
No. Subfolders with hreflang work well for most businesses; country domains suit brands with strong local operations.
Can I just translate my pages?
Translation is a start, but people search differently in each market. Localized keyword research and native review perform much better.
What is hreflang?
An HTML or sitemap annotation that tells Google which language and region each page version targets, so it shows the right one.
Book a consultation
Let's talk about growing your business.
Book a free 30-minute strategy call with a senior strategist. On the call, we'll cover:
- Your goals, budget and what's working today
- Where your marketing budget is being wasted
- The fastest ways to get more leads from what you already spend
- What a realistic 90-day plan looks like, with no pressure to sign