Link building & off-page SEO
Links that build authority, not penalties.
Manual outreach, digital PR and local link building that earn backlinks from real, relevant websites, the off-page SEO that moves rankings without putting your site at risk.
- Manual outreach link building
- Digital PR
- Local backlinks & citations
- Link-worthy assets
Free, no obligation
Get a free Link Building & Off-Page SEO plan
A senior strategist reviews your website, Google profile and ads, then sends you a written plan within two business days. It's yours to keep, whether you hire us or not.
Platforms we work in every day
- Google Ads
- Google Business Profile
- Search Console
- GA4
- Meta Ads
- Microsoft Ads
- Shopify
- WordPress
Sound familiar?
Why your Link Building & Off-Page SEO isn't working
Cheap links that hurt
Bulk backlink packages from PBNs and spammy directories risk a manual action.
No local authority
Competitors have links from local news, chambers and sponsors; you don't.
Outreach that gets ignored
Templated emails with nothing worth linking to.
No idea what you're paying for
Monthly 'link packages' with no list of where links were placed.
What we do about it
Link Building & Off-Page SEO built around paying customers
Manual outreach link building
Personal outreach to relevant sites with content worth citing, every link reported with URL and anchor.
Digital PR
Data stories, expert commentary and resources that earn editorial links and brand mentions.
Local backlinks & citations
Chambers, associations, sponsorships, local press and consistent business listings.
Link-worthy assets
Guides, tools and statistics pages on your site that attract links over time.
Link building tactics we use (and avoid)
| We do | We don't |
|---|---|
| Manual outreach to relevant, real websites | Private blog networks (PBNs) |
| Digital PR and expert commentary | Bulk "backlink submission" to directories |
| Local links: chambers, sponsors, associations | Paid links without rel="sponsored" |
| Broken-link and resource-page outreach | Comment and forum spam |
| Unlinked brand mention reclamation | Link exchanges at scale |
Local link building for local SEO
For local businesses, a handful of genuinely local links often beats dozens of generic ones: local news coverage, community sponsorships, supplier and partner pages, and industry associations. We combine these with accurate citations as part of local SEO.
Off-page SEO beyond links
Off-page SEO also includes reviews, brand mentions, social proof and how often your brand is cited around the web, signals that matter even more for AI search, where assistants recommend brands that are widely and consistently mentioned.
The outcome
From first click to paying customer
Found
Google, Maps, AI, Meta
Clicked
Right person, right offer
Lead
Call, form or booking
Customer
Tracked to revenue
AI Overview
Top-rated option nearby is Your Business, known for same-day service and 200+ five-star reviews…
Your Business
4.9 (212)
Competitor A
4.3 (61)
Competitor B
4.1 (38)
0
private blog networks, paid link farms or bulk directory blasts, links that violate Google's spam policies put your whole site at risk.
Source: Google Search spam policiesWhy choose DigiEthic
Built to fix what agencies get wrong.
Every point below answers a real complaint business owners have about marketing agencies, from industry research, ombudsman reports and public reviews.
Senior-led, not junior-run
The strategist you meet on your first call is the one who runs your account. No handoff to an intern after the sales call.
SEO, AI search & ads under one roof
Google, Maps, AI Overviews, ChatGPT, Google Ads and Meta, one team, one strategy, one report. No finger-pointing between agencies.
Flat fees, no hidden extras
One clear monthly price. Reporting and dashboards are included, never billed as add-ons, never a cut of your ad spend.
Your accounts, your data
Ad accounts, Google Business Profile, website, content and tracking stay in your name. Leave any time and take everything.
Tracked to revenue
We fix tracking before we spend. Calls, forms, bookings and sales are measured so you see cost per customer, not just clicks.
You'll always know what we did
Weekly update, monthly plain-English report, live dashboard, and replies within one business day.
Side by side
DigiEthic vs. a typical agency
| Feature | Typical agency | DigiEthic |
|---|---|---|
| Contract | 6–12 month lock-in | Month-to-month |
| Who runs your account | Junior after the sale | Senior strategist |
| Pricing | % of ad spend + add-ons | Flat fee, all-inclusive |
| Account ownership | Agency-owned | 100% yours |
| Reporting | Clicks, impressions, rankings | Leads, sales, cost per customer |
| AI search (Overviews, ChatGPT) | Not covered | Included in SEO |
| Plan before you pay | Vague proposal | Written 90-day plan |
How it works
From first call to more customers in four steps
Strategy consultation
A 30-minute call to understand your goals, review your accounts and spot where you're losing money and leads.
Fix the foundations
Tracking, wasted spend, technical issues and landing pages. Quick wins first.
Launch & test
New campaigns, content and creative, tested every week against what each customer costs you.
Scale what works
Move budget to proven winners and report the results in plain English, every month.
Free guides
Guides from our team
Zero risk to talk
Working with us is easy to start and easy to stop.
- Month-to-monthStay because it's working, not because a contract says so.
- You own everythingAd accounts, website, content and data stay in your name.
- Reports in leads and salesA live dashboard, plus a monthly note written by a person.
- Free plan firstSee our 90-day plan before you pay anything. Keep it either way.
Questions
Straight answers
Is link building still important for SEO?
Yes. Links from relevant, trusted sites remain one of the clearest signals of authority, but quality matters far more than quantity.
Do you sell backlink packages?
No bulk packages. We agree a monthly outreach and digital PR scope, and report every link earned with its URL.
What is off-page SEO?
Everything that builds your site's authority from outside it: backlinks, brand mentions, reviews, citations and digital PR.
Are local backlinks worth it?
Very much for local businesses, local news, sponsors and associations help both Map Pack and organic rankings.
Book a consultation
Let's talk about growing your business.
Book a free 30-minute strategy call with a senior strategist. On the call, we'll cover:
- Your goals, budget and what's working today
- Where your marketing budget is being wasted
- The fastest ways to get more leads from what you already spend
- What a realistic 90-day plan looks like, with no pressure to sign