YouTube ads & marketing
YouTube ads that turn views into customers.
We plan, launch and optimize YouTube ad campaigns, in-stream, in-feed and Shorts, and tune your channel so the people your ads reach keep watching and buying.
- Conversion-focused YouTube ads
- Hook-first creative
- Channel optimization
- Smart audiences
See the new kitchen range in action
Free, no obligation
Get a free YouTube Ads plan
A senior strategist reviews your website, Google profile and ads, then sends you a written plan within two business days. It's yours to keep, whether you hire us or not.
Platforms we work in every day
- Google Ads
- Google Business Profile
- Search Console
- GA4
- Meta Ads
- Microsoft Ads
- Shopify
- WordPress
Sound familiar?
Why your YouTube Ads isn't working
Views, but no sales
Cheap views look great in reports and do nothing for revenue.
Video ads that get skipped
The first five seconds don't hook anyone, so the ad budget is wasted on skips.
A channel nobody manages
Videos go up without titles, thumbnails or playlists that help them get found.
No link to the rest of marketing
YouTube runs separately from Google Search and Meta, so nobody knows its real impact.
What we do about it
YouTube Ads built around paying customers
Conversion-focused YouTube ads
Demand Gen and video action campaigns optimized for leads and sales, not just views.
Hook-first creative
Scripts and edits built around the first 5 seconds, plus Shorts versions.
Channel optimization
Titles, descriptions, thumbnails, playlists and end screens that grow your channel.
Smart audiences
Custom segments from search intent, remarketing and customer lists.
YouTube ads vs Facebook ads
| YouTube ads | Facebook / Instagram ads | |
|---|---|---|
| Intent | People watching to learn or be entertained; can target search intent | Scrolling feeds; strong interest & lookalike targeting |
| Formats | In-stream, in-feed, Shorts, bumper | Feed, Stories, Reels |
| Best for | Explaining a product, considered purchases, B2B | Impulse purchases, local offers, retargeting |
| Creative | Longer stories work | Short, thumb-stopping |
Most brands do best running both, YouTube to build demand, Meta to convert it. See Meta Ads.
YouTube marketing services we provide
- YouTube ads management (Google Ads video and Demand Gen campaigns)
- Video ad scripts and edit direction
- YouTube channel management: SEO for titles and descriptions, thumbnails, playlists
- Remarketing to viewers across Google and YouTube
- Reporting tied to leads and sales in GA4
The outcome
From first click to paying customer
Found
Google, Maps, AI, Meta
Clicked
Right person, right offer
Lead
Call, form or booking
Customer
Tracked to revenue
5 sec
is all a skippable in-stream ad gets before viewers can skip, so every script we write starts with the hook.
Source: Google Ads Help, video ad formatsWhy choose DigiEthic
Built to fix what agencies get wrong.
Every point below answers a real complaint business owners have about marketing agencies, from industry research, ombudsman reports and public reviews.
Senior-led, not junior-run
The strategist you meet on your first call is the one who runs your account. No handoff to an intern after the sales call.
SEO, AI search & ads under one roof
Google, Maps, AI Overviews, ChatGPT, Google Ads and Meta, one team, one strategy, one report. No finger-pointing between agencies.
Flat fees, no hidden extras
One clear monthly price. Reporting and dashboards are included, never billed as add-ons, never a cut of your ad spend.
Your accounts, your data
Ad accounts, Google Business Profile, website, content and tracking stay in your name. Leave any time and take everything.
Tracked to revenue
We fix tracking before we spend. Calls, forms, bookings and sales are measured so you see cost per customer, not just clicks.
You'll always know what we did
Weekly update, monthly plain-English report, live dashboard, and replies within one business day.
Side by side
DigiEthic vs. a typical agency
| Feature | Typical agency | DigiEthic |
|---|---|---|
| Contract | 6–12 month lock-in | Month-to-month |
| Who runs your account | Junior after the sale | Senior strategist |
| Pricing | % of ad spend + add-ons | Flat fee, all-inclusive |
| Account ownership | Agency-owned | 100% yours |
| Reporting | Clicks, impressions, rankings | Leads, sales, cost per customer |
| AI search (Overviews, ChatGPT) | Not covered | Included in SEO |
| Plan before you pay | Vague proposal | Written 90-day plan |
How it works
From first call to more customers in four steps
Strategy consultation
A 30-minute call to understand your goals, review your accounts and spot where you're losing money and leads.
Fix the foundations
Tracking, wasted spend, technical issues and landing pages. Quick wins first.
Launch & test
New campaigns, content and creative, tested every week against what each customer costs you.
Scale what works
Move budget to proven winners and report the results in plain English, every month.
Free guides
Guides from our team
Zero risk to talk
Working with us is easy to start and easy to stop.
- Month-to-monthStay because it's working, not because a contract says so.
- You own everythingAd accounts, website, content and data stay in your name.
- Reports in leads and salesA live dashboard, plus a monthly note written by a person.
- Free plan firstSee our 90-day plan before you pay anything. Keep it either way.
Questions
Straight answers
Do you manage YouTube channels or only YouTube ads?
Both. Our focus is YouTube ads, and we optimize your channel, titles, thumbnails, playlists, so paid and organic views work together.
Are YouTube ads better than Facebook ads?
Neither is better overall. YouTube is strong for explaining products and reaching search-intent audiences; Facebook and Instagram are strong for fast conversions. Most brands benefit from both.
Do I need a professional video for YouTube ads?
Not necessarily. Clear, well-hooked phone or screen-recorded videos often outperform expensive productions. We'll advise on scripts and edits.
How are YouTube ads measured?
Through Google Ads conversions and GA4, leads, sales and view-through conversions, not just views.
Book a consultation
Let's talk about growing your business.
Book a free 30-minute strategy call with a senior strategist. On the call, we'll cover:
- Your goals, budget and what's working today
- Where your marketing budget is being wasted
- The fastest ways to get more leads from what you already spend
- What a realistic 90-day plan looks like, with no pressure to sign