B2B & SaaS marketing
B2B ads optimized for pipeline, not form fills.
A B2B Google Ads agency and SaaS paid social team that connects campaigns to your CRM, so Google, LinkedIn and Facebook optimize for demos, trials that activate and closed revenue.
- B2B paid search
- SaaS Facebook & LinkedIn ads
- CRM-connected optimization
- B2B SEO & content
Book a 20-minute product demo
Name
Alex Morgan
Job title
Head of Finance
Company
Acme Analytics
Free, no obligation
Get a free B2B & SaaS Marketing plan
A senior strategist reviews your website, Google profile and ads, then sends you a written plan within two business days. It's yours to keep, whether you hire us or not.
Platforms we work in every day
- Google Ads
- Google Business Profile
- Search Console
- GA4
- Meta Ads
- Microsoft Ads
- Shopify
- WordPress
Sound familiar?
Why your marketing isn't working
Cheap leads that never close
Campaigns optimize for form fills, so sales gets students and competitors.
Long sales cycles hide ROI
Deals close months after the click, so ads look unprofitable.
Generic SaaS ads
'All-in-one platform' messaging that looks like every competitor.
Paid and SEO in silos
Paid search agency here, content agency there, nobody owns pipeline.
What we do about it
B2B & SaaS Marketing built around paying customers
B2B paid search
High-intent keywords, competitor and alternative campaigns, and negative lists for job/free/student terms.
SaaS Facebook & LinkedIn ads
Problem-aware creative, demos and free-trial offers to precise B2B audiences.
CRM-connected optimization
Offline conversions for SQLs and closed-won deals sent back to Google and Meta.
B2B SEO & content
Comparison, alternative and use-case pages that rank and get cited by AI.
What your customers search
The searches that bring b2b & saas customers
Real searches people type when they need you. Each says something different about how ready they are to buy. Tap a type to see what it means.
- SaaS development company
- cloud consulting company
- cloud migration services
- software implementation consultant
- business software provider
- SaaS marketing agency
- cloud infrastructure consultant
- software integration services
What each search tells us
Business buyer: Someone buying for a company. They want proof, references and capability, often found on LinkedIn too.
Facebook ads for SaaS, do they work?
Yes, when used for the right job: retargeting site visitors and trial users, promoting content to lookalikes of paying customers, and driving free trials for self-serve products. For high-ACV enterprise SaaS, LinkedIn and Google Search usually lead. See LinkedIn marketing.
B2B PPC channel mix
| Channel | Role in B2B |
|---|---|
| Google Search | Capture active demand ("[category] software") |
| LinkedIn Ads | Reach exact job titles and target accounts |
| Meta Ads | Retargeting, low-cost awareness, self-serve trials |
| YouTube | Demo and explainer video |
| SEO | Comparison and alternative pages that compound |
The outcome
From first click to paying customer
Found
Google, Maps, AI, Meta
Clicked
Right person, right offer
Lead
Call, form or booking
Customer
Tracked to revenue
SQLs
Sales-qualified leads, not form fills, are what we feed back to Google and Meta so the algorithms learn who actually buys.
Source: DigiEthic B2B approachWhy choose DigiEthic
Built to fix what agencies get wrong.
Every point below answers a real complaint business owners have about marketing agencies, from industry research, ombudsman reports and public reviews.
Senior-led, not junior-run
The strategist you meet on your first call is the one who runs your account. No handoff to an intern after the sales call.
SEO, AI search & ads under one roof
Google, Maps, AI Overviews, ChatGPT, Google Ads and Meta, one team, one strategy, one report. No finger-pointing between agencies.
Flat fees, no hidden extras
One clear monthly price. Reporting and dashboards are included, never billed as add-ons, never a cut of your ad spend.
Your accounts, your data
Ad accounts, Google Business Profile, website, content and tracking stay in your name. Leave any time and take everything.
Tracked to revenue
We fix tracking before we spend. Calls, forms, bookings and sales are measured so you see cost per customer, not just clicks.
You'll always know what we did
Weekly update, monthly plain-English report, live dashboard, and replies within one business day.
Side by side
DigiEthic vs. a typical agency
| Feature | Typical agency | DigiEthic |
|---|---|---|
| Contract | 6–12 month lock-in | Month-to-month |
| Who runs your account | Junior after the sale | Senior strategist |
| Pricing | % of ad spend + add-ons | Flat fee, all-inclusive |
| Account ownership | Agency-owned | 100% yours |
| Reporting | Clicks, impressions, rankings | Leads, sales, cost per customer |
| AI search (Overviews, ChatGPT) | Not covered | Included in SEO |
| Plan before you pay | Vague proposal | Written 90-day plan |
How it works
From first call to more customers in four steps
Strategy consultation
A 30-minute call to understand your goals, review your accounts and spot where you're losing money and leads.
Fix the foundations
Tracking, wasted spend, technical issues and landing pages. Quick wins first.
Launch & test
New campaigns, content and creative, tested every week against what each customer costs you.
Scale what works
Move budget to proven winners and report the results in plain English, every month.
Free guides
Guides from our team
Zero risk to talk
Working with us is easy to start and easy to stop.
- Month-to-monthStay because it's working, not because a contract says so.
- You own everythingAd accounts, website, content and data stay in your name.
- Reports in leads and salesA live dashboard, plus a monthly note written by a person.
- Free plan firstSee our 90-day plan before you pay anything. Keep it either way.
Questions
Straight answers
Do you specialize in B2B Google Ads?
Yes, B2B and SaaS paid search with CRM-connected conversion tracking so Google optimizes for qualified pipeline.
Are Facebook ads good for SaaS?
For retargeting, self-serve free trials and content promotion, yes. For enterprise deals, LinkedIn and Google Search usually perform better.
How do you measure B2B ads with long sales cycles?
We import offline conversions, SQLs, opportunities and closed-won revenue, from your CRM into Google and Meta and report on pipeline by campaign.
Do you work with startups?
Yes, from seed-stage startups validating channels to established SaaS companies scaling paid acquisition.
Book a consultation
Let's talk about growing your business.
Book a free 30-minute strategy call with a senior strategist. On the call, we'll cover:
- Your goals, budget and what's working today
- Where your marketing budget is being wasted
- The fastest ways to get more leads from what you already spend
- What a realistic 90-day plan looks like, with no pressure to sign