SEM & paid search agency
Search engine marketing that pays for itself.
Paid search services on Google and Microsoft (Bing), keyword strategy, ad copy, bidding, landing pages and tracking, run by a senior SEM team, not juniors.
- Keyword & intent strategy
- Google + Microsoft Ads
- Ads & landing pages
- Revenue tracking
The auction
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Top position, lower cost per click
Free, no obligation
Get a free SEM & Paid Search Services plan
A senior strategist reviews your website, Google profile and ads, then sends you a written plan within two business days. It's yours to keep, whether you hire us or not.
Platforms we work in every day
- Google Ads
- Google Business Profile
- Search Console
- GA4
- Meta Ads
- Microsoft Ads
- Shopify
- WordPress
Sound familiar?
Why your SEM & Paid Search Services isn't working
Paying for the wrong searches
Broad match and auto-applied recommendations spend on irrelevant queries.
One network, missed demand
Running only Google while Microsoft Ads reaches cheaper, older and B2B audiences.
Clicks without customers
Ads send traffic to a homepage that doesn't convert.
Reports in clicks, not revenue
CTR and impressions, but no cost per customer.
What we do about it
SEM & Paid Search Services built around paying customers
Keyword & intent strategy
High-intent keywords, match types and negative lists reviewed weekly.
Google + Microsoft Ads
Search campaigns on both networks, with Microsoft imports tuned separately.
Ads & landing pages
Message-matched ads and landing pages that raise Quality Score.
Revenue tracking
Calls, forms and sales tracked back to keywords.
What's included in our SEM services
| Area | What we do |
|---|---|
| Research | Keywords, competitors, search volumes and CPC estimates |
| Build | Campaign structure, ad groups, responsive search ads, assets |
| Bidding | Smart bidding on real conversions, with guardrails |
| Optimization | Weekly search-term reviews, negatives, ad tests (checklist) |
| Tracking | Conversion tracking, call tracking, offline conversions |
| Reporting | Leads, cost per lead and revenue, monthly, in plain English |
SEM vs SEO
SEM (paid search) buys visibility now; SEO earns it over time. Most businesses do best running both and sharing keyword data between them, see SEO vs SEM and our SEO services.
The outcome
From first click to paying customer
Found
Google, Maps, AI, Meta
Clicked
Right person, right offer
Lead
Call, form or booking
Customer
Tracked to revenue
2 networks
Google Ads and Microsoft Advertising, managed together so budget goes wherever the next customer is cheapest.
Source: DigiEthic SEM approachWhy choose DigiEthic
Built to fix what agencies get wrong.
Every point below answers a real complaint business owners have about marketing agencies, from industry research, ombudsman reports and public reviews.
Senior-led, not junior-run
The strategist you meet on your first call is the one who runs your account. No handoff to an intern after the sales call.
SEO, AI search & ads under one roof
Google, Maps, AI Overviews, ChatGPT, Google Ads and Meta, one team, one strategy, one report. No finger-pointing between agencies.
Flat fees, no hidden extras
One clear monthly price. Reporting and dashboards are included, never billed as add-ons, never a cut of your ad spend.
Your accounts, your data
Ad accounts, Google Business Profile, website, content and tracking stay in your name. Leave any time and take everything.
Tracked to revenue
We fix tracking before we spend. Calls, forms, bookings and sales are measured so you see cost per customer, not just clicks.
You'll always know what we did
Weekly update, monthly plain-English report, live dashboard, and replies within one business day.
Side by side
DigiEthic vs. a typical agency
| Feature | Typical agency | DigiEthic |
|---|---|---|
| Contract | 6–12 month lock-in | Month-to-month |
| Who runs your account | Junior after the sale | Senior strategist |
| Pricing | % of ad spend + add-ons | Flat fee, all-inclusive |
| Account ownership | Agency-owned | 100% yours |
| Reporting | Clicks, impressions, rankings | Leads, sales, cost per customer |
| AI search (Overviews, ChatGPT) | Not covered | Included in SEO |
| Plan before you pay | Vague proposal | Written 90-day plan |
How it works
From first call to more customers in four steps
Strategy consultation
A 30-minute call to understand your goals, review your accounts and spot where you're losing money and leads.
Fix the foundations
Tracking, wasted spend, technical issues and landing pages. Quick wins first.
Launch & test
New campaigns, content and creative, tested every week against what each customer costs you.
Scale what works
Move budget to proven winners and report the results in plain English, every month.
Free guides
Guides from our team
Zero risk to talk
Working with us is easy to start and easy to stop.
- Month-to-monthStay because it's working, not because a contract says so.
- You own everythingAd accounts, website, content and data stay in your name.
- Reports in leads and salesA live dashboard, plus a monthly note written by a person.
- Free plan firstSee our 90-day plan before you pay anything. Keep it either way.
Questions
Straight answers
What is an SEM agency?
An agency that plans and manages paid search advertising, mainly Google Ads and Microsoft Ads, including keywords, ads, bids, landing pages and conversion tracking.
Is SEM the same as PPC?
Mostly. SEM usually means paid search ads; PPC (pay per click) is the pricing model, which also applies to social and display ads.
Do you manage Microsoft (Bing) Ads too?
Yes, we run Microsoft Advertising alongside Google Ads, often at a lower cost per click.
How quickly does SEM produce leads?
Campaigns can generate clicks the day they launch; most accounts need a few weeks of data to optimize cost per lead.
Book a consultation
Let's talk about growing your business.
Book a free 30-minute strategy call with a senior strategist. On the call, we'll cover:
- Your goals, budget and what's working today
- Where your marketing budget is being wasted
- The fastest ways to get more leads from what you already spend
- What a realistic 90-day plan looks like, with no pressure to sign