PPC & Google Ads consulting
A senior Google Ads expert on your side.
PPC consulting for businesses and in-house teams, account audits, strategy, training and hands-on Google Ads help from senior paid search consultants.
- Google Ads audit
- PPC strategy
- Coaching & training
- Agency oversight
- Broad keywords with no negatives
- Conversion tracking double-counting
- Location set to presence or interest
- Ads sending clicks to the homepage
Free, no obligation
Get a free PPC & Google Ads Consultant plan
A senior strategist reviews your website, Google profile and ads, then sends you a written plan within two business days. It's yours to keep, whether you hire us or not.
Platforms we work in every day
- Google Ads
- Google Business Profile
- Search Console
- GA4
- Meta Ads
- Microsoft Ads
- Shopify
- WordPress
Sound familiar?
Why your PPC & Google Ads Consultant isn't working
In-house team stuck
Your marketer runs Google Ads but needs expert direction.
Spend rising, results flat
Costs creep up and nobody knows which changes to make.
Unclear what the agency does
You pay an agency but can't judge its work.
Tracking you don't trust
Conversions double-counted or missing entirely.
What we do about it
PPC & Google Ads Consultant built around paying customers
Google Ads audit
Structure, keywords, bidding, tracking and wasted spend, with a prioritized fix list.
PPC strategy
Budget, campaign and bidding strategy tied to cost per customer.
Coaching & training
Monthly sessions for in-house marketers running Google Ads.
Agency oversight
Independent review of the work your agency reports.
PPC consultant vs PPC agency
| You need… | Choose |
|---|---|
| Advice, audits and training; your team implements | PPC consultant |
| Done-for-you campaign management | PPC agency (Google Ads management) |
| A second opinion on your current agency | Consulting audit |
What we review in a Google Ads audit
- Conversion tracking accuracy (GA4, tags, offline imports)
- Search terms and wasted spend
- Match types and negative keywords
- Campaign structure and budgets
- Bidding strategy and targets
- Ads, assets and landing pages
- Location, schedule and device settings
- Auto-applied recommendations to switch off
The outcome
From first click to paying customer
Found
Google, Maps, AI, Meta
Clicked
Right person, right offer
Lead
Call, form or booking
Customer
Tracked to revenue
Audit first
Every consulting engagement starts with a written account audit and a ranked list of fixes.
Source: DigiEthic PPC consultingWhy choose DigiEthic
Built to fix what agencies get wrong.
Every point below answers a real complaint business owners have about marketing agencies, from industry research, ombudsman reports and public reviews.
Senior-led, not junior-run
The strategist you meet on your first call is the one who runs your account. No handoff to an intern after the sales call.
SEO, AI search & ads under one roof
Google, Maps, AI Overviews, ChatGPT, Google Ads and Meta, one team, one strategy, one report. No finger-pointing between agencies.
Flat fees, no hidden extras
One clear monthly price. Reporting and dashboards are included, never billed as add-ons, never a cut of your ad spend.
Your accounts, your data
Ad accounts, Google Business Profile, website, content and tracking stay in your name. Leave any time and take everything.
Tracked to revenue
We fix tracking before we spend. Calls, forms, bookings and sales are measured so you see cost per customer, not just clicks.
You'll always know what we did
Weekly update, monthly plain-English report, live dashboard, and replies within one business day.
Side by side
DigiEthic vs. a typical agency
| Feature | Typical agency | DigiEthic |
|---|---|---|
| Contract | 6–12 month lock-in | Month-to-month |
| Who runs your account | Junior after the sale | Senior strategist |
| Pricing | % of ad spend + add-ons | Flat fee, all-inclusive |
| Account ownership | Agency-owned | 100% yours |
| Reporting | Clicks, impressions, rankings | Leads, sales, cost per customer |
| AI search (Overviews, ChatGPT) | Not covered | Included in SEO |
| Plan before you pay | Vague proposal | Written 90-day plan |
How it works
From first call to more customers in four steps
Strategy consultation
A 30-minute call to understand your goals, review your accounts and spot where you're losing money and leads.
Fix the foundations
Tracking, wasted spend, technical issues and landing pages. Quick wins first.
Launch & test
New campaigns, content and creative, tested every week against what each customer costs you.
Scale what works
Move budget to proven winners and report the results in plain English, every month.
Free guides
Guides from our team
Zero risk to talk
Working with us is easy to start and easy to stop.
- Month-to-monthStay because it's working, not because a contract says so.
- You own everythingAd accounts, website, content and data stay in your name.
- Reports in leads and salesA live dashboard, plus a monthly note written by a person.
- Free plan firstSee our 90-day plan before you pay anything. Keep it either way.
Questions
Straight answers
What does a PPC consultant do?
Audits pay-per-click accounts, sets strategy, finds wasted spend, fixes tracking and coaches the people running the campaigns.
Should I hire a Google Ads consultant or an agency?
If you have someone to make changes, a consultant is usually cheaper. If you want campaigns fully managed, an agency is simpler.
Can you audit our current agency's work?
Yes, an independent audit of structure, spend, tracking and results, with clear recommendations.
Do you offer one-off Google Ads consulting?
Yes, a one-off audit and strategy session, or ongoing monthly consulting.
Book a consultation
Let's talk about growing your business.
Book a free 30-minute strategy call with a senior strategist. On the call, we'll cover:
- Your goals, budget and what's working today
- Where your marketing budget is being wasted
- The fastest ways to get more leads from what you already spend
- What a realistic 90-day plan looks like, with no pressure to sign