Manufacturing PPC agency
PPC for manufacturers that drives RFQs, not tire-kickers.
Google Ads and paid search for manufacturing companies, industrial suppliers and distributors, built around part numbers, specs and buyer job titles so you reach engineers and procurement teams.
- Spec- and part-level keywords
- B2B targeting
- RFQ & offline conversion tracking
- Industrial SEO & content
Request a custom parts quote
Name
Alex Morgan
Job title
Procurement Manager
Company
Delta Machining
Free, no obligation
Get a free Manufacturing PPC & Marketing plan
A senior strategist reviews your website, Google profile and ads, then sends you a written plan within two business days. It's yours to keep, whether you hire us or not.
Platforms we work in every day
- Google Ads
- Google Business Profile
- Search Console
- GA4
- Meta Ads
- Microsoft Ads
- Shopify
- WordPress
Sound familiar?
Why your marketing isn't working
Consumer clicks on industrial terms
Broad keywords bring hobbyists, students and job-seekers.
Long sales cycles
RFQs close months later, so ads look like they don't work.
Technical products, generic ads
Ads that don't mention specs, tolerances or certifications get ignored.
Distributor channel conflict
Bidding against your own distributors on the same terms.
What we do about it
Manufacturing PPC & Marketing built around paying customers
Spec- and part-level keywords
Campaigns built on product categories, materials, specs and part numbers.
B2B targeting
Google Ads plus LinkedIn ads targeting engineers, buyers and plant managers ([LinkedIn ads](/linkedin-ads)).
RFQ & offline conversion tracking
Quote requests and CRM outcomes imported back to Google.
Industrial SEO & content
Capability pages, spec sheets and case studies that rank and get cited by AI.
What your customers search
The searches that bring manufacturing ppc customers
Real searches people type when they need you. Each says something different about how ready they are to buy. Tap a type to see what it means.
- metal fabrication company
- CNC machining services
- precision engineering company
- packaging manufacturer
- plastic injection molding company
- contract manufacturing company
- industrial equipment manufacturer
- custom parts manufacturer
What each search tells us
Business buyer: Someone buying for a company. They want proof, references and capability, often found on LinkedIn too.
Best PPC practices for manufacturers
- Exact and phrase match on technical terms; broad match only with strong conversion data.
- Negatives: jobs, salary, DIY, hobby, school, free, PDF (unless you offer downloads).
- Ad copy with proof: certifications (ISO, AS9100), lead times, capacities, materials.
- Landing pages per capability, with a short RFQ form and CAD/spec downloads.
- Offline conversions so Google learns which leads become orders.
- Distributors: coordinate brand terms and geography so you don't bid against partners.
The outcome
From first click to paying customer
Found
Google, Maps, AI, Meta
Clicked
Right person, right offer
Lead
Call, form or booking
Customer
Tracked to revenue
RFQs
and qualified opportunities, not clicks, are what we optimize manufacturing PPC toward.
Source: DigiEthic B2B approachWhy choose DigiEthic
Built to fix what agencies get wrong.
Every point below answers a real complaint business owners have about marketing agencies, from industry research, ombudsman reports and public reviews.
Senior-led, not junior-run
The strategist you meet on your first call is the one who runs your account. No handoff to an intern after the sales call.
SEO, AI search & ads under one roof
Google, Maps, AI Overviews, ChatGPT, Google Ads and Meta, one team, one strategy, one report. No finger-pointing between agencies.
Flat fees, no hidden extras
One clear monthly price. Reporting and dashboards are included, never billed as add-ons, never a cut of your ad spend.
Your accounts, your data
Ad accounts, Google Business Profile, website, content and tracking stay in your name. Leave any time and take everything.
Tracked to revenue
We fix tracking before we spend. Calls, forms, bookings and sales are measured so you see cost per customer, not just clicks.
You'll always know what we did
Weekly update, monthly plain-English report, live dashboard, and replies within one business day.
Side by side
DigiEthic vs. a typical agency
| Feature | Typical agency | DigiEthic |
|---|---|---|
| Contract | 6–12 month lock-in | Month-to-month |
| Who runs your account | Junior after the sale | Senior strategist |
| Pricing | % of ad spend + add-ons | Flat fee, all-inclusive |
| Account ownership | Agency-owned | 100% yours |
| Reporting | Clicks, impressions, rankings | Leads, sales, cost per customer |
| AI search (Overviews, ChatGPT) | Not covered | Included in SEO |
| Plan before you pay | Vague proposal | Written 90-day plan |
How it works
From first call to more customers in four steps
Strategy consultation
A 30-minute call to understand your goals, review your accounts and spot where you're losing money and leads.
Fix the foundations
Tracking, wasted spend, technical issues and landing pages. Quick wins first.
Launch & test
New campaigns, content and creative, tested every week against what each customer costs you.
Scale what works
Move budget to proven winners and report the results in plain English, every month.
Free guides
Guides from our team
Zero risk to talk
Working with us is easy to start and easy to stop.
- Month-to-monthStay because it's working, not because a contract says so.
- You own everythingAd accounts, website, content and data stay in your name.
- Reports in leads and salesA live dashboard, plus a monthly note written by a person.
- Free plan firstSee our 90-day plan before you pay anything. Keep it either way.
Questions
Straight answers
Does PPC work for manufacturers?
Yes, when campaigns target technical, high-intent searches and track RFQs and orders, not just clicks.
Should industrial companies use LinkedIn ads?
Often, yes, LinkedIn reaches engineers, buyers and plant managers by job title, complementing Google search.
Do you work with distributors and suppliers?
Yes, distributors, suppliers and manufacturers, including paid search for product catalogs.
Book a consultation
Let's talk about growing your business.
Book a free 30-minute strategy call with a senior strategist. On the call, we'll cover:
- Your goals, budget and what's working today
- Where your marketing budget is being wasted
- The fastest ways to get more leads from what you already spend
- What a realistic 90-day plan looks like, with no pressure to sign