National & multi-location SEO
Rank nationwide, and in every location.
National SEO campaigns for businesses that sell across the country, and multi-location SEO for brands with many branches, franchises or service areas.
- National keyword strategy
- Scalable location pages
- Google Business Profile at scale
- Authority building
Free, no obligation
Get a free National & Multi-Location SEO plan
A senior strategist reviews your website, Google profile and ads, then sends you a written plan within two business days. It's yours to keep, whether you hire us or not.
Platforms we work in every day
- Google Ads
- Google Business Profile
- Search Console
- GA4
- Meta Ads
- Microsoft Ads
- Shopify
- WordPress
Sound familiar?
Why your National & Multi-Location SEO isn't working
Local wins, national invisibility
You rank in your home city but not for nationwide searches.
Dozens of locations, inconsistent listings
Every branch has a different name, phone or hours online.
Duplicate location pages
Template pages with only the city swapped don't rank.
Competing with national brands
Big sites with huge link profiles own the head terms.
What we do about it
National & Multi-Location SEO built around paying customers
National keyword strategy
Topic clusters and pillar pages that build authority for competitive national terms.
Scalable location pages
Unique, useful pages for each location with local proof and FAQs.
Google Business Profile at scale
Every location verified, consistent and reporting separately.
Authority building
Digital PR and link building that national rankings need.
National SEO vs local SEO
| National SEO | Local SEO | |
|---|---|---|
| Goal | Rank across the whole country | Rank in a town or service area |
| Keywords | Broad, non-geographic ("payroll software") | Geographic and "near me" |
| Key levers | Content depth, topical authority, links | Google Business Profile, reviews, citations |
| Competition | National brands and publishers | Local businesses |
Many businesses need both, see local SEO.
SEO strategy for multiple locations
- 1One hub page per location, linked from a locations index
- 2Unique content per location: team, projects, reviews, directions, FAQs
- 3A Google Business Profile per real location (not virtual offices)
- 4Consistent name, address and phone everywhere
- 5LocalBusiness schema per location
- 6Location-level reporting, so weak branches get attention
We use the same approach for franchises and multi-location brands.
The outcome
From first click to paying customer
Found
Google, Maps, AI, Meta
Clicked
Right person, right offer
Lead
Call, form or booking
Customer
Tracked to revenue
AI Overview
Top-rated option nearby is Your Business, known for same-day service and 200+ five-star reviews…
Your Business
4.9 (212)
Competitor A
4.3 (61)
Competitor B
4.1 (38)
1 + N
One national strategy plus a local plan for each location, so head terms and 'near me' searches are both covered.
Source: DigiEthic multi-location approachWhy choose DigiEthic
Built to fix what agencies get wrong.
Every point below answers a real complaint business owners have about marketing agencies, from industry research, ombudsman reports and public reviews.
Senior-led, not junior-run
The strategist you meet on your first call is the one who runs your account. No handoff to an intern after the sales call.
SEO, AI search & ads under one roof
Google, Maps, AI Overviews, ChatGPT, Google Ads and Meta, one team, one strategy, one report. No finger-pointing between agencies.
Flat fees, no hidden extras
One clear monthly price. Reporting and dashboards are included, never billed as add-ons, never a cut of your ad spend.
Your accounts, your data
Ad accounts, Google Business Profile, website, content and tracking stay in your name. Leave any time and take everything.
Tracked to revenue
We fix tracking before we spend. Calls, forms, bookings and sales are measured so you see cost per customer, not just clicks.
You'll always know what we did
Weekly update, monthly plain-English report, live dashboard, and replies within one business day.
Side by side
DigiEthic vs. a typical agency
| Feature | Typical agency | DigiEthic |
|---|---|---|
| Contract | 6–12 month lock-in | Month-to-month |
| Who runs your account | Junior after the sale | Senior strategist |
| Pricing | % of ad spend + add-ons | Flat fee, all-inclusive |
| Account ownership | Agency-owned | 100% yours |
| Reporting | Clicks, impressions, rankings | Leads, sales, cost per customer |
| AI search (Overviews, ChatGPT) | Not covered | Included in SEO |
| Plan before you pay | Vague proposal | Written 90-day plan |
How it works
From first call to more customers in four steps
Strategy consultation
A 30-minute call to understand your goals, review your accounts and spot where you're losing money and leads.
Fix the foundations
Tracking, wasted spend, technical issues and landing pages. Quick wins first.
Launch & test
New campaigns, content and creative, tested every week against what each customer costs you.
Scale what works
Move budget to proven winners and report the results in plain English, every month.
Free guides
Guides from our team
Zero risk to talk
Working with us is easy to start and easy to stop.
- Month-to-monthStay because it's working, not because a contract says so.
- You own everythingAd accounts, website, content and data stay in your name.
- Reports in leads and salesA live dashboard, plus a monthly note written by a person.
- Free plan firstSee our 90-day plan before you pay anything. Keep it either way.
Questions
Straight answers
What is national SEO?
SEO aimed at ranking across a whole country for non-geographic searches, usually more competitive than local SEO and driven by content depth and authority.
How do you do SEO for multiple locations?
With a unique, useful page and Google Business Profile for each real location, consistent listings, LocalBusiness schema and reporting per location.
Is national SEO more expensive than local SEO?
Usually, because national keywords are more competitive and need more content and links. We scope it after reviewing your market.
Book a consultation
Let's talk about growing your business.
Book a free 30-minute strategy call with a senior strategist. On the call, we'll cover:
- Your goals, budget and what's working today
- Where your marketing budget is being wasted
- The fastest ways to get more leads from what you already spend
- What a realistic 90-day plan looks like, with no pressure to sign