Home services marketing
More booked jobs for home service companies.
PPC for home services, local SEO and Facebook ads built for contractors, HVAC, plumbing, roofing, electrical, cleaning, landscaping and remodeling. We measure booked jobs, not clicks.
- Home services PPC
- Local SEO for home service companies
- Facebook ads for contractors
- Call tracking to booked jobs
- Searches “emergency plumber”
- Finds you in Google Maps
- Calls from the listing
- Job booked for today
- Leaves a 5-star review
Free, no obligation
Get a free Home Services Marketing plan
A senior strategist reviews your website, Google profile and ads, then sends you a written plan within two business days. It's yours to keep, whether you hire us or not.
Platforms we work in every day
- Google Ads
- Google Business Profile
- Search Console
- GA4
- Meta Ads
- Microsoft Ads
- Shopify
- WordPress
Sound familiar?
Why your marketing isn't working
Paying for clicks outside your area
Ads show in towns you don't serve and to people looking for DIY tips.
Lead-gen platforms sell the same lead to 5 competitors
Shared leads mean racing to call first, and still losing most.
Not in the Map Pack
Competitors with more reviews take the 'near me' calls.
No idea which jobs came from ads
Calls aren't tracked, so you can't tell which campaigns make money.
What we do about it
Home Services Marketing built around paying customers
Home services PPC
Google Search and Local Services Ads with tight geo-targeting, call-only campaigns and emergency dayparting.
Local SEO for home service companies
Google Business Profile, service-area pages and a review engine that wins the Map Pack.
Facebook ads for contractors
Seasonal offers, before/after creative (within policy) and lead forms with qualifying questions.
Call tracking to booked jobs
Every call recorded and tracked so you see cost per booked job by campaign.
PPC for home service businesses: what works
- Call-only and call-focused ads during business hours; form leads after hours.
- Service + city keywords ("emergency plumber [city]") with aggressive negatives (DIY, jobs, parts).
- Local Services Ads where available, pay per lead with the Google Guaranteed badge.
- Seasonal budgets, HVAC in summer/winter peaks, roofing after storms, landscaping in spring.
Local SEO for contractors
Most home service calls come from the Map Pack. We optimize your Google Business Profile, build a page for every service and town you cover, and set up automated review requests after every completed job.
The outcome
From first click to paying customer
Found
Google, Maps, AI, Meta
Clicked
Right person, right offer
Lead
Call, form or booking
Customer
Tracked to revenue
AI Overview
Top-rated option nearby is Your Business, known for same-day service and 200+ five-star reviews…
Your Business
4.9 (212)
Competitor A
4.3 (61)
Competitor B
4.1 (38)
Exclusive
leads, your campaigns, your calls. Unlike shared lead marketplaces, nobody else gets the same customer.
Source: DigiEthic home services approachWhy choose DigiEthic
Built to fix what agencies get wrong.
Every point below answers a real complaint business owners have about marketing agencies, from industry research, ombudsman reports and public reviews.
Senior-led, not junior-run
The strategist you meet on your first call is the one who runs your account. No handoff to an intern after the sales call.
SEO, AI search & ads under one roof
Google, Maps, AI Overviews, ChatGPT, Google Ads and Meta, one team, one strategy, one report. No finger-pointing between agencies.
Flat fees, no hidden extras
One clear monthly price. Reporting and dashboards are included, never billed as add-ons, never a cut of your ad spend.
Your accounts, your data
Ad accounts, Google Business Profile, website, content and tracking stay in your name. Leave any time and take everything.
Tracked to revenue
We fix tracking before we spend. Calls, forms, bookings and sales are measured so you see cost per customer, not just clicks.
You'll always know what we did
Weekly update, monthly plain-English report, live dashboard, and replies within one business day.
Side by side
DigiEthic vs. a typical agency
| Feature | Typical agency | DigiEthic |
|---|---|---|
| Contract | 6–12 month lock-in | Month-to-month |
| Who runs your account | Junior after the sale | Senior strategist |
| Pricing | % of ad spend + add-ons | Flat fee, all-inclusive |
| Account ownership | Agency-owned | 100% yours |
| Reporting | Clicks, impressions, rankings | Leads, sales, cost per customer |
| AI search (Overviews, ChatGPT) | Not covered | Included in SEO |
| Plan before you pay | Vague proposal | Written 90-day plan |
How it works
From first call to more customers in four steps
Strategy consultation
A 30-minute call to understand your goals, review your accounts and spot where you're losing money and leads.
Fix the foundations
Tracking, wasted spend, technical issues and landing pages. Quick wins first.
Launch & test
New campaigns, content and creative, tested every week against what each customer costs you.
Scale what works
Move budget to proven winners and report the results in plain English, every month.
Free guides
Guides from our team
Zero risk to talk
Working with us is easy to start and easy to stop.
- Month-to-monthStay because it's working, not because a contract says so.
- You own everythingAd accounts, website, content and data stay in your name.
- Reports in leads and salesA live dashboard, plus a monthly note written by a person.
- Free plan firstSee our 90-day plan before you pay anything. Keep it either way.
Questions
Straight answers
What's the best PPC strategy for home services?
Tightly geo-targeted Google Search and Local Services Ads, call-focused campaigns, strong negatives, and tracking every call to a booked job.
Is Facebook advertising good for home service companies?
Yes for seasonal offers, maintenance plans and remarketing. Emergency services usually perform better on Google Search.
Do you do local SEO for home service companies?
Yes, Google Business Profile optimization, service-area pages, citations and review generation.
Which trades do you work with?
HVAC, plumbing, electrical, roofing, cleaning, landscaping, pest control, remodeling, garage doors, solar and similar home service businesses.
Book a consultation
Let's talk about growing your business.
Book a free 30-minute strategy call with a senior strategist. On the call, we'll cover:
- Your goals, budget and what's working today
- Where your marketing budget is being wasted
- The fastest ways to get more leads from what you already spend
- What a realistic 90-day plan looks like, with no pressure to sign