Editorial policy

Our guides exist to help business owners make better marketing decisions. These are the rules we follow.

Written by practitioners. Every guide is written or reviewed by Zia Ur Rehman (Founder & Lead SEO Strategist) or a strategist who manages live ad accounts and SEO campaigns. We write about what we do every day.

Sourced and dated. Platform rules for Meta, Google and AI search change constantly. Each guide lists its sources, shows the date it was last reviewed, and links to official documentation where it exists. When sources disagree, we say so.

No invented numbers. We don't publish made-up statistics, fake case studies or fake reviews. Benchmarks are attributed to their source, and examples labelled "illustrative" are not client results.

Independent recommendations. We don't accept payment for tool or platform recommendations.

Corrections. If you spot an error, email hello@digiethic.com. We correct mistakes promptly and update the "last reviewed" date.

Updates. We review high-traffic guides at least quarterly, and immediately after major platform changes.

Who writes and reviews our content

Zia Ur Rehman founded DigiEthic and has 14 years of experience in digital marketing, SEO, AI search, Local SEO, Google Ads and Meta Ads. He writes or reviews every guide before it is published. See his profile on our About page and LinkedIn.

How we choose topics

We write about the questions our clients and prospects actually ask, and the searches we see in keyword research for SEO, PPC and paid social. Each guide supports a real service decision, for example whether SEO is worth it or how Google Ads works, rather than chasing traffic for its own sake.

Our review process

1. 1Research, official platform documentation first (Google Search Central, Google Ads Help, Meta Business Help), then reputable industry sources.
2. 2Draft, an answer-first summary, then detail, examples and FAQs.
3. 3Fact-check, every statistic and platform rule is checked against its source and linked.
4. 4Practitioner review, checked against what we see in live client accounts.
5. 5Publish with dates, the "last reviewed" date is shown on every guide.

How we use AI

We may use AI tools to help with research, outlines and editing. A human expert writes, checks and approves every guide, and AI is never used to invent statistics, quotes, reviews or case studies.

Health, money and legal topics

Some pages touch on topics Google treats as "Your Money or Your Life", such as healthcare marketing. We explain marketing practice only, never medical, financial or legal advice, and point readers to official guidance and qualified professionals.

Conflicts of interest

DigiEthic sells SEO, PPC, paid social and web design services. Where a guide mentions our services, it's clearly labelled. We don't take affiliate commissions or payment from tool vendors, and our tool comparisons are based on our own use.

Contact

Questions or corrections: hello@digiethic.com or our contact page.