Meta ads services · Facebook & Instagram
Meta Ads got expensive. Let's make them profitable.
Rising CPMs, Advantage+ automation and fuzzy attribution have made Meta harder to win. Our done-for-you Meta ads services plan and manage targeted Facebook & Instagram PPC campaigns, we fix your tracking, feed the algorithm better creative, and judge success by profit, not platform-reported ROAS.
- Creative testing engine
- Server-side tracking (CAPI)
- New-customer focus
- Profit-based reporting
Glow in 14 days, or your money back
Free, no obligation
Get a free Meta Ads plan
A senior strategist reviews your website, Google profile and ads, then sends you a written plan within two business days. It's yours to keep, whether you hire us or not.
Platforms we work in every day
- Google Ads
- Google Business Profile
- Search Console
- GA4
- Meta Ads
- Microsoft Ads
- Shopify
- WordPress
Sound familiar?
Why your Meta Ads isn't working
Cost per customer keeps rising
The same budget brings in fewer buyers every month, and nobody can explain why.
Advantage+ does what it wants
Automation chases cheap, easy conversions, often people who'd have bought from you anyway.
Ads go stale in weeks
Creative fatigue sets in fast, and your agency ships the same three ads with new colors.
ROAS in Ads Manager ≠ money in the bank
Meta's numbers say you're winning. Your bank balance disagrees.
What we do about it
Meta Ads built around paying customers
Creative testing engine
Fresh hooks, UGC-style videos and statics every month, creative is now the biggest lever on Meta.
Server-side tracking (CAPI)
Conversions API and clean event data so Meta's algorithm learns from real buyers, not noise.
New-customer focus
We separate new-customer cost from returning buyers so you know the ads are actually growing the business.
Profit-based reporting
Blended revenue-to-spend and cost per acquisition from your own data, not just platform ROAS.
The outcome
From first click to paying customer
Found
Google, Maps, AI, Meta
Clicked
Right person, right offer
Lead
Call, form or booking
Customer
Tracked to revenue
2×
rise in new-customer acquisition cost on Advantage+ campaigns in a 2025 dataset, automation needs a strategy behind it.
Source: Wicked ReportsWhy choose DigiEthic
Built to fix what agencies get wrong.
Every point below answers a real complaint business owners have about marketing agencies, from industry research, ombudsman reports and public reviews.
Senior-led, not junior-run
The strategist you meet on your first call is the one who runs your account. No handoff to an intern after the sales call.
SEO, AI search & ads under one roof
Google, Maps, AI Overviews, ChatGPT, Google Ads and Meta, one team, one strategy, one report. No finger-pointing between agencies.
Flat fees, no hidden extras
One clear monthly price. Reporting and dashboards are included, never billed as add-ons, never a cut of your ad spend.
Your accounts, your data
Ad accounts, Google Business Profile, website, content and tracking stay in your name. Leave any time and take everything.
Tracked to revenue
We fix tracking before we spend. Calls, forms, bookings and sales are measured so you see cost per customer, not just clicks.
You'll always know what we did
Weekly update, monthly plain-English report, live dashboard, and replies within one business day.
Side by side
DigiEthic vs. a typical agency
| Feature | Typical agency | DigiEthic |
|---|---|---|
| Contract | 6–12 month lock-in | Month-to-month |
| Who runs your account | Junior after the sale | Senior strategist |
| Pricing | % of ad spend + add-ons | Flat fee, all-inclusive |
| Account ownership | Agency-owned | 100% yours |
| Reporting | Clicks, impressions, rankings | Leads, sales, cost per customer |
| AI search (Overviews, ChatGPT) | Not covered | Included in SEO |
| Plan before you pay | Vague proposal | Written 90-day plan |
How it works
From first call to more customers in four steps
Strategy consultation
A 30-minute call to understand your goals, review your accounts and spot where you're losing money and leads.
Fix the foundations
Tracking, wasted spend, technical issues and landing pages. Quick wins first.
Launch & test
New campaigns, content and creative, tested every week against what each customer costs you.
Scale what works
Move budget to proven winners and report the results in plain English, every month.
Free guides
Guides from our team
Zero risk to talk
Working with us is easy to start and easy to stop.
- Month-to-monthStay because it's working, not because a contract says so.
- You own everythingAd accounts, website, content and data stay in your name.
- Reports in leads and salesA live dashboard, plus a monthly note written by a person.
- Free plan firstSee our 90-day plan before you pay anything. Keep it either way.
Questions
Straight answers
Are Facebook ads worth it for a small business in 2026?
They can be, when you can track sales or leads, have an offer people actually want, and can give the campaign enough budget to learn. They're less likely to pay off with very low order values, no conversion tracking, or if you only ever boost posts.
Why are my Facebook ads getting clicks but no sales?
The problem is usually after the click: a landing page that doesn't match the ad, a slow mobile page, surprise costs at checkout, or tracking that isn't recording the sales you do get. It can also be the wrong optimization goal. A campaign optimized for clicks finds people who click, not people who buy.
Why are my Facebook ads not delivering or not spending?
Common causes are an audience that's too small, a budget or bid cap that's too low to compete, ads still in review or rejected, a payment problem, or a new campaign still in the learning phase. Ads Manager shows a delivery status next to each ad set that usually names the cause.
Why are my Facebook ads showing to people in other states or in another language?
By default, Meta's location targeting includes people who were recently in your area, not just those who live there, and Advantage+ audience can expand beyond your settings. Check the location option ('people living in this location') and your language settings, and review the breakdown by region in Ads Manager.
Google Ads or Facebook ads: which is better for my business?
Google Ads catches people already searching for what you sell, so it suits urgent services and high-intent searches. Facebook and Instagram ads reach people before they search, so they suit products that look good, offers and new launches. Many businesses use Google to capture demand and Meta to create it.
Do you make the ad creative?
Yes. Every plan includes monthly creative, scripts, static ads and short-form video concepts, built from what's working in your account.
We tried Facebook ads and they didn't work. Why would this be different?
It's usually tracking, creative or offer, rarely the platform itself. In your free consultation we'll show you which one, before you spend another dollar.
Do I need a big budget?
We recommend at least $1,500/month in ad spend so the algorithm has enough data to learn. We'll be upfront if you're not there yet.
Is there a contract?
No, month-to-month. You keep your ad account, pixel, audiences and all creative we make.
Should I hire a Facebook ads freelancer, a consultant or an agency?
A freelancer or Meta ads consultant can be cheaper per hour; an agency covers creative, tracking and reporting together. We're a senior-led team, so you get the hands-on expert you'd hire as a freelancer with the coverage of an agency.
Are your Meta ads services done-for-you?
Yes. We plan, build, launch and optimize your Facebook and Instagram ad campaigns, including creative, tracking and reporting. You approve the plan and the ads.
Do you run social media awareness campaigns or only lead and sales campaigns?
Both. Most clients focus on leads and sales, but we also run paid social awareness campaigns for launches and new markets, always with a clear way to measure impact.
How much does Meta Ads management cost?
A flat monthly fee based on scope, never a percentage of ad spend. See our Facebook ads agency pricing page, then book a consultation for an exact quote.
Book a consultation
Let's talk about growing your business.
Book a free 30-minute strategy call with a senior strategist. On the call, we'll cover:
- Your goals, budget and what's working today
- Where your marketing budget is being wasted
- The fastest ways to get more leads from what you already spend
- What a realistic 90-day plan looks like, with no pressure to sign