Amazon PPC management
Amazon PPC that grows sales, not just ACoS reports.
Our Amazon PPC management service structures Sponsored Products, Sponsored Brands and Sponsored Display campaigns around profit, cutting wasted search terms and scaling the products that actually make you money.
- Account audit & restructure
- Search-term harvesting
- Bid & budget optimization
- Full-funnel Amazon Ads
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Sponsored
Similar item
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Another brand
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Budget option
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Free, no obligation
Get a free Amazon PPC plan
A senior strategist reviews your website, Google profile and ads, then sends you a written plan within two business days. It's yours to keep, whether you hire us or not.
Platforms we work in every day
- Google Ads
- Google Business Profile
- Search Console
- GA4
- Meta Ads
- Microsoft Ads
- Shopify
- WordPress
Sound familiar?
Why your Amazon PPC isn't working
ACoS keeps creeping up
Ad cost of sales rises month after month while organic rank doesn't improve.
Auto campaigns burning budget
Irrelevant search terms soak up spend because nobody harvests or negates them.
No view of total profit
Ads are judged by ACoS alone, ignoring TACoS, margin and organic lift.
One-size-fits-all bids
Every product gets the same strategy, whether it's a hero SKU or a slow mover.
What we do about it
Amazon PPC built around paying customers
Account audit & restructure
Clean campaign structure by product and match type, so you can see what each SKU earns.
Search-term harvesting
Weekly harvesting of converting terms into exact match, and negatives for waste.
Bid & budget optimization
Bids set by product margin and target ACoS/TACoS, with dayparting and placement adjustments.
Full-funnel Amazon Ads
Sponsored Products for sales, Sponsored Brands for visibility, Sponsored Display for retargeting.
What our Amazon PPC management services include
- Full Amazon PPC account audit and restructure
- Keyword research and search-term harvesting (weekly)
- Sponsored Products, Sponsored Brands (incl. video) and Sponsored Display campaigns
- Bid optimization by margin, placement and time of day
- Negative keyword management
- Listing feedback, titles, images and A+ content that lift conversion rate
- Monthly reporting on sales, ACoS, TACoS and profit
Amazon PPC consultant vs agency vs software
| Option | Best for | Trade-off |
|---|---|---|
| Amazon PPC software / tools | Sellers with time to manage bids | Automates bids, not strategy |
| Amazon PPC consultant | One-off audits and strategy | Limited hands-on time |
| Amazon PPC management agency | Ongoing growth | Higher cost than tools alone |
We work as Amazon PPC experts on a monthly basis, or as an Amazon PPC consulting partner for a one-off audit and plan.
The outcome
From first click to paying customer
Found
Google, Maps, AI, Meta
Clicked
Right person, right offer
Lead
Call, form or booking
Customer
Tracked to revenue
TACoS
is what we optimize, ad spend ÷ total sales, so ads grow your whole Amazon business, not just ad-attributed sales.
Source: DigiEthic Amazon PPC approachWhy choose DigiEthic
Built to fix what agencies get wrong.
Every point below answers a real complaint business owners have about marketing agencies, from industry research, ombudsman reports and public reviews.
Senior-led, not junior-run
The strategist you meet on your first call is the one who runs your account. No handoff to an intern after the sales call.
SEO, AI search & ads under one roof
Google, Maps, AI Overviews, ChatGPT, Google Ads and Meta, one team, one strategy, one report. No finger-pointing between agencies.
Flat fees, no hidden extras
One clear monthly price. Reporting and dashboards are included, never billed as add-ons, never a cut of your ad spend.
Your accounts, your data
Ad accounts, Google Business Profile, website, content and tracking stay in your name. Leave any time and take everything.
Tracked to revenue
We fix tracking before we spend. Calls, forms, bookings and sales are measured so you see cost per customer, not just clicks.
You'll always know what we did
Weekly update, monthly plain-English report, live dashboard, and replies within one business day.
Side by side
DigiEthic vs. a typical agency
| Feature | Typical agency | DigiEthic |
|---|---|---|
| Contract | 6–12 month lock-in | Month-to-month |
| Who runs your account | Junior after the sale | Senior strategist |
| Pricing | % of ad spend + add-ons | Flat fee, all-inclusive |
| Account ownership | Agency-owned | 100% yours |
| Reporting | Clicks, impressions, rankings | Leads, sales, cost per customer |
| AI search (Overviews, ChatGPT) | Not covered | Included in SEO |
| Plan before you pay | Vague proposal | Written 90-day plan |
How it works
From first call to more customers in four steps
Strategy consultation
A 30-minute call to understand your goals, review your accounts and spot where you're losing money and leads.
Fix the foundations
Tracking, wasted spend, technical issues and landing pages. Quick wins first.
Launch & test
New campaigns, content and creative, tested every week against what each customer costs you.
Scale what works
Move budget to proven winners and report the results in plain English, every month.
Free guides
Guides from our team
Zero risk to talk
Working with us is easy to start and easy to stop.
- Month-to-monthStay because it's working, not because a contract says so.
- You own everythingAd accounts, website, content and data stay in your name.
- Reports in leads and salesA live dashboard, plus a monthly note written by a person.
- Free plan firstSee our 90-day plan before you pay anything. Keep it either way.
Questions
Straight answers
What does Amazon PPC management include?
Campaign structure, keyword research, weekly search-term harvesting and negatives, bid and budget optimization across Sponsored Products, Brands and Display, and monthly profit reporting.
What's a good ACoS on Amazon?
It depends on your margin. Your break-even ACoS equals your profit margin before ad spend; we set target ACoS and TACoS per product from your real margins.
Do you offer Amazon PPC consulting without ongoing management?
Yes, a one-off Amazon PPC audit and action plan your team can implement.
Do I keep control of my Amazon Seller Central account?
Yes. We work through user permissions you grant and you can remove access at any time.
Can you manage Amazon PPC alongside Google and Meta ads?
Yes, most ecommerce clients run all three, with one report showing total sales across channels.
Book a consultation
Let's talk about growing your business.
Book a free 30-minute strategy call with a senior strategist. On the call, we'll cover:
- Your goals, budget and what's working today
- Where your marketing budget is being wasted
- The fastest ways to get more leads from what you already spend
- What a realistic 90-day plan looks like, with no pressure to sign