Franchise PPC agency
Franchise PPC that works for every location.
Paid search for franchises that balances brand consistency with local performance, Google Ads, paid social and local SEO managed centrally, reported per location.
- Franchise PPC structure
- Brand-safe templates
- Per-location dashboards
- Local SEO at scale
Free, no obligation
Get a free Franchise PPC & Marketing plan
A senior strategist reviews your website, Google profile and ads, then sends you a written plan within two business days. It's yours to keep, whether you hire us or not.
Platforms we work in every day
- Google Ads
- Google Business Profile
- Search Console
- GA4
- Meta Ads
- Microsoft Ads
- Shopify
- WordPress
Sound familiar?
Why your marketing isn't working
Locations competing against each other
Overlapping campaigns bid against one another and inflate costs.
Franchisees running rogue ads
Off-brand ads and messy accounts damage the brand and waste co-op funds.
No per-location reporting
Franchisees can't see what their ad fund contribution actually delivered.
One budget, uneven markets
The same spend per location ignores market size and competition.
What we do about it
Franchise PPC & Marketing built around paying customers
Franchise PPC structure
One account architecture with location-level campaigns, geo-fencing and shared negatives.
Brand-safe templates
Approved ad copy and creative templates localized per market.
Per-location dashboards
Every franchisee sees their leads, calls and cost per lead.
Local SEO at scale
Google Business Profiles, location pages and reviews managed across all units.
Franchise paid search: how we structure it
- 1Brand campaign, protects the franchise brand name nationally.
- 2Location campaigns, geo-targeted to each territory, with budgets by market potential.
- 3Shared negative lists, so locations never compete for the same searches.
- 4Franchise development PPC, separate campaigns to recruit new franchisees.
- 5Paid social for franchises, local Meta campaigns with brand-approved creative.
PPC for franchise brands by type
- Home service franchises, call-focused PPC and Local SEO (see home services).
- Restaurant franchises, local paid search and Meta for orders and reservations.
- Retail and fitness, store-visit and lead campaigns per location.
The outcome
From first click to paying customer
Found
Google, Maps, AI, Meta
Clicked
Right person, right offer
Lead
Call, form or booking
Customer
Tracked to revenue
Per location
reporting, every franchisee sees exactly what their contribution delivered.
Source: DigiEthic franchise reportingWhy choose DigiEthic
Built to fix what agencies get wrong.
Every point below answers a real complaint business owners have about marketing agencies, from industry research, ombudsman reports and public reviews.
Senior-led, not junior-run
The strategist you meet on your first call is the one who runs your account. No handoff to an intern after the sales call.
SEO, AI search & ads under one roof
Google, Maps, AI Overviews, ChatGPT, Google Ads and Meta, one team, one strategy, one report. No finger-pointing between agencies.
Flat fees, no hidden extras
One clear monthly price. Reporting and dashboards are included, never billed as add-ons, never a cut of your ad spend.
Your accounts, your data
Ad accounts, Google Business Profile, website, content and tracking stay in your name. Leave any time and take everything.
Tracked to revenue
We fix tracking before we spend. Calls, forms, bookings and sales are measured so you see cost per customer, not just clicks.
You'll always know what we did
Weekly update, monthly plain-English report, live dashboard, and replies within one business day.
Side by side
DigiEthic vs. a typical agency
| Feature | Typical agency | DigiEthic |
|---|---|---|
| Contract | 6–12 month lock-in | Month-to-month |
| Who runs your account | Junior after the sale | Senior strategist |
| Pricing | % of ad spend + add-ons | Flat fee, all-inclusive |
| Account ownership | Agency-owned | 100% yours |
| Reporting | Clicks, impressions, rankings | Leads, sales, cost per customer |
| AI search (Overviews, ChatGPT) | Not covered | Included in SEO |
| Plan before you pay | Vague proposal | Written 90-day plan |
How it works
From first call to more customers in four steps
Strategy consultation
A 30-minute call to understand your goals, review your accounts and spot where you're losing money and leads.
Fix the foundations
Tracking, wasted spend, technical issues and landing pages. Quick wins first.
Launch & test
New campaigns, content and creative, tested every week against what each customer costs you.
Scale what works
Move budget to proven winners and report the results in plain English, every month.
Free guides
Guides from our team
Zero risk to talk
Working with us is easy to start and easy to stop.
- Month-to-monthStay because it's working, not because a contract says so.
- You own everythingAd accounts, website, content and data stay in your name.
- Reports in leads and salesA live dashboard, plus a monthly note written by a person.
- Free plan firstSee our 90-day plan before you pay anything. Keep it either way.
Questions
Straight answers
What is franchise PPC?
Pay-per-click advertising managed for a franchise system, usually central management with location-level campaigns, brand controls and per-location reporting.
Can franchisees have their own budgets?
Yes. Each location can have its own budget, funded by the franchisee or the ad fund, with shared brand rules.
Do you run franchise development (recruitment) campaigns?
Yes, separate paid search and LinkedIn/Meta campaigns to generate franchise inquiries.
How many locations can you manage?
From a handful to hundreds, using templated structures and per-location dashboards.
Book a consultation
Let's talk about growing your business.
Book a free 30-minute strategy call with a senior strategist. On the call, we'll cover:
- Your goals, budget and what's working today
- Where your marketing budget is being wasted
- The fastest ways to get more leads from what you already spend
- What a realistic 90-day plan looks like, with no pressure to sign