Paid social advertising
Paid social that pays for itself.
Social media advertising services across Facebook, Instagram, LinkedIn, TikTok and YouTube, one paid social strategy, creative that stops the scroll, and reporting in leads and revenue.
- Paid social strategy
- Creative production
- Social media ad campaigns
- Blended reporting
Your first week of classes is free
Free, no obligation
Get a free Paid Social plan
A senior strategist reviews your website, Google profile and ads, then sends you a written plan within two business days. It's yours to keep, whether you hire us or not.
Platforms we work in every day
- Google Ads
- Google Business Profile
- Search Console
- GA4
- Meta Ads
- Microsoft Ads
- Shopify
- WordPress
Sound familiar?
Why your Paid Social isn't working
Spread across too many platforms
Small budgets split across five networks so none of them learns.
Great organic posts, no paid support
Your best content only reaches existing followers.
Creative runs out fast
Ads fatigue within weeks and nobody has the next batch ready.
Platform numbers don't add up
Every network claims the same sale, so true ROI is unknown.
What we do about it
Paid Social built around paying customers
Paid social strategy
The right platforms for your buyers, budget split by expected return, and a 90-day test plan.
Creative production
Hooks, UGC-style video, statics and carousels every month, built for each platform.
Social media ad campaigns
Prospecting, retargeting and lead campaigns on Meta, LinkedIn and TikTok.
Blended reporting
One dashboard de-duplicating conversions across platforms.
What is paid social?
Paid social (paid social media advertising) means paying social networks to show your content to people beyond your followers, Facebook and Instagram ads, LinkedIn Sponsored Content, TikTok ads, YouTube ads and more. Unlike organic posting, paid social lets you choose who sees your message, how often, and what action you want them to take.
Paid social strategy: how we choose platforms
| Platform | Best for |
|---|---|
| Facebook & Instagram | Most consumer businesses, ecommerce, local services |
| B2B decision-makers (LinkedIn ads) | |
| TikTok | Younger audiences, products that demo well |
| YouTube | Explaining considered purchases (YouTube ads) |
We usually start with one or two platforms, prove profitability, then expand. See real formats in social media ad examples.
The outcome
From first click to paying customer
Found
Google, Maps, AI, Meta
Clicked
Right person, right offer
Lead
Call, form or booking
Customer
Tracked to revenue
1 strategy
across Facebook, Instagram, LinkedIn, TikTok and YouTube, so platforms support each other instead of competing for credit.
Source: How DigiEthic runs paid socialWhy choose DigiEthic
Built to fix what agencies get wrong.
Every point below answers a real complaint business owners have about marketing agencies, from industry research, ombudsman reports and public reviews.
Senior-led, not junior-run
The strategist you meet on your first call is the one who runs your account. No handoff to an intern after the sales call.
SEO, AI search & ads under one roof
Google, Maps, AI Overviews, ChatGPT, Google Ads and Meta, one team, one strategy, one report. No finger-pointing between agencies.
Flat fees, no hidden extras
One clear monthly price. Reporting and dashboards are included, never billed as add-ons, never a cut of your ad spend.
Your accounts, your data
Ad accounts, Google Business Profile, website, content and tracking stay in your name. Leave any time and take everything.
Tracked to revenue
We fix tracking before we spend. Calls, forms, bookings and sales are measured so you see cost per customer, not just clicks.
You'll always know what we did
Weekly update, monthly plain-English report, live dashboard, and replies within one business day.
Side by side
DigiEthic vs. a typical agency
| Feature | Typical agency | DigiEthic |
|---|---|---|
| Contract | 6–12 month lock-in | Month-to-month |
| Who runs your account | Junior after the sale | Senior strategist |
| Pricing | % of ad spend + add-ons | Flat fee, all-inclusive |
| Account ownership | Agency-owned | 100% yours |
| Reporting | Clicks, impressions, rankings | Leads, sales, cost per customer |
| AI search (Overviews, ChatGPT) | Not covered | Included in SEO |
| Plan before you pay | Vague proposal | Written 90-day plan |
How it works
From first call to more customers in four steps
Strategy consultation
A 30-minute call to understand your goals, review your accounts and spot where you're losing money and leads.
Fix the foundations
Tracking, wasted spend, technical issues and landing pages. Quick wins first.
Launch & test
New campaigns, content and creative, tested every week against what each customer costs you.
Scale what works
Move budget to proven winners and report the results in plain English, every month.
Free guides
Guides from our team
Zero risk to talk
Working with us is easy to start and easy to stop.
- Month-to-monthStay because it's working, not because a contract says so.
- You own everythingAd accounts, website, content and data stay in your name.
- Reports in leads and salesA live dashboard, plus a monthly note written by a person.
- Free plan firstSee our 90-day plan before you pay anything. Keep it either way.
Questions
Straight answers
What is paid social?
Paid social is advertising on social networks, Facebook, Instagram, LinkedIn, TikTok, YouTube, to reach people beyond your followers with targeted ads.
What's the difference between paid social and organic social?
Organic social is free posting to your followers; paid social is paying platforms to show ads to chosen audiences. The best results come from using both together.
Which paid social platform is best?
For most consumer businesses, Facebook and Instagram. For B2B, LinkedIn. For younger audiences and impulse products, TikTok.
Do you create the ad creative?
Yes, every paid social plan includes monthly creative: scripts, short videos, statics and carousels.
Book a consultation
Let's talk about growing your business.
Book a free 30-minute strategy call with a senior strategist. On the call, we'll cover:
- Your goals, budget and what's working today
- Where your marketing budget is being wasted
- The fastest ways to get more leads from what you already spend
- What a realistic 90-day plan looks like, with no pressure to sign