Character design & animation
Characters people remember and want to play.
From first sketch to final animation: character design, turnarounds and expression sheets, then rigging and animation in Spine, Live2D or frame by frame.
- Shape-first design
- Production-ready sheets
- Flexible rigs
- Full animation sets
- Silhouette concepts
- Final design and turnaround
- Expression sheet
- Spine rig
- Animated move set
Free, no obligation
Get a free Character Design & Character Animation Services plan
A senior strategist reviews your website, Google profile and ads, then sends you a written plan within two business days. It's yours to keep, whether you hire us or not.
Platforms we work in every day
- Google Ads
- Google Business Profile
- Search Console
- GA4
- Meta Ads
- Microsoft Ads
- Shopify
- WordPress
Sound familiar?
Why your Character Design & Character Animation Services isn't working
Generic characters
Designs that blend in with every other game or brand.
Designs that don't animate
Beautiful concepts that break once they start to move.
Inconsistent across artists
The same character looks different in every scene.
Rigs that limit you
Rigs too simple for the expressions and moves you need.
What we do about it
Character Design & Character Animation Services built around paying customers
Shape-first design
Clear silhouettes and personality that read at any size.
Production-ready sheets
Turnarounds, expression sheets and color keys for consistency.
Flexible rigs
Spine and Live2D rigs built for the moves and faces you need.
Full animation sets
Idles, actions, emotes and lip sync.
Our character design and animation process
- 1Brief and references. Personality, role, audience and art direction.
- 2Concepts. Silhouettes and rough designs to choose a direction.
- 3Final design. Turnaround, expressions, color palette and props.
- 4Rigging. Spine, Live2D or a cut-out rig, planned for the moves you need.
- 5Animation. Idles, actions, emotes and lip sync, reviewed in rounds.
- 6Delivery. Source files and exports for your engine, app or video.
What we design and animate
- Game heroes, enemies, NPCs and bosses
- Brand mascots for apps, websites and ads
- VTuber-style and Live2D characters
- Characters for explainer videos
- Character sets for game animation
The outcome
From first click to paying customer
Found
Google, Maps, AI, Meta
Clicked
Right person, right offer
Lead
Call, form or booking
Customer
Tracked to revenue
Silhouette
A strong character silhouette is readable at small sizes, which matters on mobile and in busy game scenes.
Source: DigiEthic character design approachWhy choose DigiEthic
Built to fix what agencies get wrong.
Every point below answers a real complaint business owners have about marketing agencies, from industry research, ombudsman reports and public reviews.
Senior-led, not junior-run
The strategist you meet on your first call is the one who runs your account. No handoff to an intern after the sales call.
SEO, AI search & ads under one roof
Google, Maps, AI Overviews, ChatGPT, Google Ads and Meta, one team, one strategy, one report. No finger-pointing between agencies.
Flat fees, no hidden extras
One clear monthly price. Reporting and dashboards are included, never billed as add-ons, never a cut of your ad spend.
Your accounts, your data
Ad accounts, Google Business Profile, website, content and tracking stay in your name. Leave any time and take everything.
Tracked to revenue
We fix tracking before we spend. Calls, forms, bookings and sales are measured so you see cost per customer, not just clicks.
You'll always know what we did
Weekly update, monthly plain-English report, live dashboard, and replies within one business day.
Side by side
DigiEthic vs. a typical agency
| Feature | Typical agency | DigiEthic |
|---|---|---|
| Contract | 6–12 month lock-in | Month-to-month |
| Who runs your account | Junior after the sale | Senior strategist |
| Pricing | % of ad spend + add-ons | Flat fee, all-inclusive |
| Account ownership | Agency-owned | 100% yours |
| Reporting | Clicks, impressions, rankings | Leads, sales, cost per customer |
| AI search (Overviews, ChatGPT) | Not covered | Included in SEO |
| Plan before you pay | Vague proposal | Written 90-day plan |
How it works
From first call to more customers in four steps
Strategy consultation
A 30-minute call to understand your goals, review your accounts and spot where you're losing money and leads.
Fix the foundations
Tracking, wasted spend, technical issues and landing pages. Quick wins first.
Launch & test
New campaigns, content and creative, tested every week against what each customer costs you.
Scale what works
Move budget to proven winners and report the results in plain English, every month.
Free guides
Guides from our team
Zero risk to talk
Working with us is easy to start and easy to stop.
- Month-to-monthStay because it's working, not because a contract says so.
- You own everythingAd accounts, website, content and data stay in your name.
- Reports in leads and salesA live dashboard, plus a monthly note written by a person.
- Free plan firstSee our 90-day plan before you pay anything. Keep it either way.
Questions
Straight answers
What are character design services?
Creating original characters for games, brands or videos: concepts, final designs, turnarounds, expression sheets and color keys, ready for illustration or animation.
What is character rigging?
Rigging is building a skeleton and controls for a character so it can be animated efficiently, for example in Spine or Live2D, instead of drawing every frame.
Can you animate a character we already have?
Yes. We can rig and animate your existing character, or clean up and adapt the design so it animates well.
Do you create brand mascots?
Yes. We design mascots with a clear personality, then animate them for websites, apps, social media and explainer videos.
Book a consultation
Let's talk about growing your business.
Book a free 30-minute strategy call with a senior strategist. On the call, we'll cover:
- Your goals, budget and what's working today
- Where your marketing budget is being wasted
- The fastest ways to get more leads from what you already spend
- What a realistic 90-day plan looks like, with no pressure to sign