Display advertising agency
Display ads that convert, not just get seen.
Google Display Network, Demand Gen and Microsoft (Bing) native ads managed by a senior team, with placement exclusions, audience strategy and remarketing that turn impressions into customers.
- Placement & content exclusions
- Audience-first targeting
- Responsive display & banner creative
- Separate search and display
Past visitors reached
Frequency capped
Return visits tracked
Free, no obligation
Get a free Display Advertising plan
A senior strategist reviews your website, Google profile and ads, then sends you a written plan within two business days. It's yours to keep, whether you hire us or not.
Platforms we work in every day
- Google Ads
- Google Business Profile
- Search Console
- GA4
- Meta Ads
- Microsoft Ads
- Shopify
- WordPress
Sound familiar?
Why your Display Advertising isn't working
Cheap clicks from junk placements
Mobile games and made-for-ads sites eat budget with accidental clicks.
Banners nobody notices
Generic display creative that blends into the page.
Display bundled into Search by default
'Search Network with Display' quietly spends search budget on display.
No view of real impact
Display gets no credit, or too much, because tracking is off.
What we do about it
Display Advertising built around paying customers
Placement & content exclusions
Exclude apps, low-quality sites and sensitive content; build curated placement lists.
Audience-first targeting
Remarketing, custom segments, in-market and affinity audiences by funnel stage.
Responsive display & banner creative
Image, logo and copy variations sized for every placement.
Separate search and display
Turn off display partners on search campaigns and give display its own budget and goals.
Display advertising options we manage
| Network | Formats | Best for |
|---|---|---|
| Google Display Network | Responsive display ads, banners | Remarketing, awareness |
| Demand Gen | Image, carousel, video across YouTube, Discover, Gmail | Mid-funnel demand |
| YouTube | Video ads (YouTube ads) | Storytelling |
| Microsoft (Bing) native ads | Native placements on Microsoft properties | B2B and older audiences |
| Social display | Meta Audience Network (guide) | Extra reach |
Google Search Network partners and display options
When you create a Search campaign, Google may include Search partners and Display Network expansion by default. For most advertisers we turn Display expansion off in search campaigns and run display separately, so you can see, and control, what each network delivers.
The outcome
From first click to paying customer
Found
Google, Maps, AI, Meta
Clicked
Right person, right offer
Lead
Call, form or booking
Customer
Tracked to revenue
2 jobs
for display: build awareness with new audiences and remarket to people who already visited, each with its own budget and metric.
Source: DigiEthic display approachWhy choose DigiEthic
Built to fix what agencies get wrong.
Every point below answers a real complaint business owners have about marketing agencies, from industry research, ombudsman reports and public reviews.
Senior-led, not junior-run
The strategist you meet on your first call is the one who runs your account. No handoff to an intern after the sales call.
SEO, AI search & ads under one roof
Google, Maps, AI Overviews, ChatGPT, Google Ads and Meta, one team, one strategy, one report. No finger-pointing between agencies.
Flat fees, no hidden extras
One clear monthly price. Reporting and dashboards are included, never billed as add-ons, never a cut of your ad spend.
Your accounts, your data
Ad accounts, Google Business Profile, website, content and tracking stay in your name. Leave any time and take everything.
Tracked to revenue
We fix tracking before we spend. Calls, forms, bookings and sales are measured so you see cost per customer, not just clicks.
You'll always know what we did
Weekly update, monthly plain-English report, live dashboard, and replies within one business day.
Side by side
DigiEthic vs. a typical agency
| Feature | Typical agency | DigiEthic |
|---|---|---|
| Contract | 6–12 month lock-in | Month-to-month |
| Who runs your account | Junior after the sale | Senior strategist |
| Pricing | % of ad spend + add-ons | Flat fee, all-inclusive |
| Account ownership | Agency-owned | 100% yours |
| Reporting | Clicks, impressions, rankings | Leads, sales, cost per customer |
| AI search (Overviews, ChatGPT) | Not covered | Included in SEO |
| Plan before you pay | Vague proposal | Written 90-day plan |
How it works
From first call to more customers in four steps
Strategy consultation
A 30-minute call to understand your goals, review your accounts and spot where you're losing money and leads.
Fix the foundations
Tracking, wasted spend, technical issues and landing pages. Quick wins first.
Launch & test
New campaigns, content and creative, tested every week against what each customer costs you.
Scale what works
Move budget to proven winners and report the results in plain English, every month.
Free guides
Guides from our team
Zero risk to talk
Working with us is easy to start and easy to stop.
- Month-to-monthStay because it's working, not because a contract says so.
- You own everythingAd accounts, website, content and data stay in your name.
- Reports in leads and salesA live dashboard, plus a monthly note written by a person.
- Free plan firstSee our 90-day plan before you pay anything. Keep it either way.
Questions
Straight answers
What does a display advertising agency do?
Plans audiences and placements, produces display creative, manages bids and exclusions, and measures display's real contribution to leads and sales.
Is display advertising worth it?
For remarketing and building awareness with the right audiences, yes. Untargeted display with no exclusions usually wastes budget.
Should I include the Display Network in my Search campaigns?
Usually not. Run display as its own campaign so search budget stays on search and you can measure each separately.
Book a consultation
Let's talk about growing your business.
Book a free 30-minute strategy call with a senior strategist. On the call, we'll cover:
- Your goals, budget and what's working today
- Where your marketing budget is being wasted
- The fastest ways to get more leads from what you already spend
- What a realistic 90-day plan looks like, with no pressure to sign