Meta Ad Specs 2026: Facebook & Instagram Ad Sizes, Formats and Safe Zones
Meta Ad Specs 2026
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Quick answer
Meta ad specs for 2026: use 4:5 (1080×1350 or 1440×1800) for Feed, 9:16 (1080×1920 or 1440×2560) for Stories and Reels, and 1:1 (1080×1080) for square placements. Keep primary text around 125 characters and headlines under about 27–40. Keep text and logos out of the top ~14% and bottom ~20–35% of vertical ads.
Key takeaways
- Feed ads work best at 4:5, Stories and Reels at 9:16, and square placements at 1:1. Older link ads use 1.91:1 (1200×628).
- About 125 characters of primary text show before the cut-off. Keep headlines to roughly 27–40 characters.
- Keep text and logos inside the safe zones on vertical ads. Ads Manager has an overlay to help.
- Spec lists online often disagree, so always check the preview in Ads Manager.
Facebook & Instagram ad sizes by placement
| Placement | Aspect ratio | Recommended size |
|---|---|---|
| Facebook & Instagram Feed | 4:5 (or 1:1) | 1080×1350 / 1440×1800 |
| Stories & Reels | 9:16 | 1080×1920 (1440×2560 for extra quality) |
| Marketplace, right column, square | 1:1 | 1080×1080 |
| Legacy link ads | 1.91:1 | 1200×628 |
| Carousel cards | 1:1 or 4:5 | 1080×1080 |
1200×628 is the classic 1.91:1 link-ad size; it still works but takes less screen space on mobile than 4:5.
Text limits
| Field | Visible before truncation | Notes |
|---|---|---|
| Primary text | ~125 characters | More allowed, hidden behind "See more" |
| Headline | ~27–40 characters | Shorter on some placements |
| Description | ~25–30 characters | Not shown on every placement |
The old 20% text-on-image rule is gone, but less text on images still tends to deliver better.
Safe zones for Stories and Reels
Keep logos, text, faces and CTAs away from roughly the top 14% and the bottom 20% (Stories) to 35% (Reels), plus a small margin on each side, so the app interface doesn't cover them. Ads Manager can overlay safe zones while you build the ad.
Meta ad formats explained
- Single image / single video: the workhorse formats.
- Carousel: up to 10 cards; great for steps or multiple products.
- Collection & Instant Experience: full-screen mobile landing experience.
- Advantage+ catalog ads (formerly dynamic product ads, DPA), automatically show catalog products; need a product feed and pixel events with matching IDs.
- Partnership ads: run ads from a creator's or partner's handle with your targeting.
- Lead ads: instant forms inside Facebook/Instagram.
- Marketplace ads: appear in Facebook Marketplace via Advantage+ placements.
Creative ideas for each: social media ad examples.
Event and Page image sizes
Facebook event cover photos use a wide 16:9 crop (commonly 1920×1005 or 1200×628 works). Keep important content centred, mobile crops the edges. For Page cover photos, see our Facebook business page guide.
Frequently asked questions
What size should Facebook ad images be in 2026?
4:5 (1080×1350) for Feed, 9:16 (1080×1920) for Stories and Reels, and 1:1 (1080×1080) for square placements.
Is 1200×628 still a valid Facebook ad size?
Yes, it's the 1.91:1 link-ad ratio. It works, but 4:5 takes more screen space on mobile and usually performs better.
What are Meta ad safe zones?
Areas of vertical ads (top ~14%, bottom ~20–35%) that the app interface covers. Keep text, logos and CTAs out of them.
What are dynamic product ads on Meta?
Now called Advantage+ catalog ads: ads that automatically show products from your catalog to people likely to buy them.
Sources
Platform rules change often, so we check sources at every update. Last reviewed October 12, 2026.
Written by
Zia Ur Rehman
Founder & Lead SEO Strategist, DigiEthic
Zia Ur Rehman is the founder of DigiEthic, with 14 years of experience in digital marketing. He works hands-on across technical SEO, AI search optimization (AEO/GEO), Local SEO, Google Ads and Meta Ads for service businesses and e-commerce brands.
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