Language Schools marketing · Education & training
Language school marketing for learners with a goal.
Language learners usually have a reason: an IELTS score for a visa, business English for work, or a new country. We help your school rank for IELTS classes near me and English classes for adults, and target learners by goal.
- SEO for language schools
- Google Ads for language schools
- Facebook & Instagram ads for language schools
- Reported in enrollments
- Needs IELTS for a visa
- Searches “IELTS classes near me”
- Compares course schedules
- Enrolls in a course
Free, no obligation
Get a free language schools marketing plan
A senior strategist reviews your website, Google profile and ads, then sends you a written plan within two business days. It's yours to keep, whether you hire us or not.
What we do for language schools
Our language schools marketing services
Families and learners research before every term. Here's how we make sure they choose you.
What we do
- Pages for each exam and course goal
- Content in learners' languages
- Business English pages
What you get: Learners finding the right course
Google Ads
Search ads for IELTS, TOEFL and ESL classes.
- IELTS, TOEFL and ESL campaigns
- Trial class pages
- Tracking
Trial bookings
Facebook & Instagram ads
Ads to learners by language and interest.
- Ads in learners' native languages
- Goal-based creative
- Retargeting
Fuller classes
Problems we fix
What holds language schools businesses back, and how we fix it
Goal-based buyers
Pages for each goal convert better than general course lists.
Multilingual audiences
Ads in learners' native languages work well.
Business clients overlooked
Business English training brings corporate contracts.
Searches we'll win for you
Where your next language schools customers are searching
These are searches people type when they need language schools. Each one is a different kind of buyer, and our SEO, Google Ads and Facebook & Instagram ads work catches each one. Tap a type to see how.
- English language school
- IELTS classes near me
- English classes for adults
- language courses near me
- ESL classes
- business English training
- foreign language school
- TOEFL preparation classes
What each search tells us
Map search: Google shows a map with three businesses first. Your Google Business Profile and reviews decide if you're one of them.
What you get
Reported in enrollments, every month
- Enquiries, trials and enrollments by channel
- Results timed against your term calendar
- Reviews and map rankings
- Plans for the next intake
Your first 90 days
- Weeks 1 to 2We fix your Google profile, booking and tracking before the next intake.
- Weeks 3 to 6We launch campaigns timed to term starts and exam dates.
- Month 3 onwardWe build the content that keeps enquiries coming between intakes.
Zero risk to talk
Working with us is easy to start and easy to stop.
- Month-to-monthStay because it's working, not because a contract says so.
- You own everythingAd accounts, website, content and data stay in your name.
- Reports in leads and salesA live dashboard, plus a monthly note written by a person.
- Free plan firstSee our 90-day plan before you pay anything. Keep it either way.
Questions
Straight answers
How do language schools get more students?
Build pages for each exam and goal, run search ads for test prep classes, advertise in learners' native languages and offer trial classes.
Should we market business English?
Yes. Business English training brings corporate clients and larger groups.
Do Facebook ads work for language schools?
Yes, especially when targeting by language and location.