Medical & healthcare SEO
Medical SEO that fills appointment books.
Healthcare SEO, local SEO for doctors and Google Ads for medical practices, clinics, dentists and specialists, built around patient trust, medical accuracy and privacy rules.
- Local SEO for doctors
- Medically reviewed content
- Google Ads for medical practices
- Privacy-aware measurement
Free, no obligation
Get a free Medical & Healthcare SEO plan
A senior strategist reviews your website, Google profile and ads, then sends you a written plan within two business days. It's yours to keep, whether you hire us or not.
Platforms we work in every day
- Google Ads
- Google Business Profile
- Search Console
- GA4
- Meta Ads
- Microsoft Ads
- Shopify
- WordPress
Sound familiar?
Why your Medical & Healthcare SEO isn't working
Patients choose the practice on the map
Competitors with more reviews win 'doctor near me' and 'clinic near me' searches.
Generic content Google doesn't trust
Health pages with no named medical reviewer or credentials struggle to rank.
Tracking that risks patient privacy
Pixels and forms collecting health information without the right safeguards.
Ad disapprovals
Healthcare ads hit Google and Meta policy restrictions and get limited.
What we do about it
Medical & Healthcare SEO built around paying customers
Local SEO for doctors
Google Business Profile per location and practitioner, reviews and accurate listings.
Medically reviewed content
Service and condition pages reviewed by your clinicians, with credentials shown (E-E-A-T).
Google Ads for medical practices
Search campaigns within healthcare ad policies, with call and booking tracking.
Privacy-aware measurement
Conversion tracking designed to avoid sending health information to ad platforms.
Healthcare SEO services we provide
| Practice type | Focus |
|---|---|
| Doctors & medical practices | Local SEO, practitioner profiles, service pages |
| Dental practices | "Dentist near me", treatment pages, reviews |
| Clinics & urgent care | Location pages, hours, insurance and wait information |
| Specialists (dermatology, orthopedics, physical therapy) | Condition and procedure pages, referral content |
| Med spas & aesthetics | Treatment pages, before/after policies, Meta ads |
| Healthcare companies | B2B SEO and LinkedIn ads |
Google Ads for doctors
Search ads capture patients actively looking for care: "urgent care near me", "dermatologist city]", "dental implants cost". Google restricts some healthcare categories (for example prescription drugs and certain treatments), so we check policies before launch and track booked appointments, not just clicks. See [Google Ads management.
E-E-A-T for medical websites
- Named authors and medical reviewers with credentials
- Clear sources for medical claims
- Practitioner bios linked to licensing and associations
- Up-to-date pages with review dates
- Physician and MedicalBusiness schema where appropriate
The outcome
From first click to paying customer
Found
Google, Maps, AI, Meta
Clicked
Right person, right offer
Lead
Call, form or booking
Customer
Tracked to revenue
AI Overview
Top-rated option nearby is Your Business, known for same-day service and 200+ five-star reviews…
Your Business
4.9 (212)
Competitor A
4.3 (61)
Competitor B
4.1 (38)
YMYL
Google treats health as 'Your Money or Your Life' content, holding it to higher standards of expertise and trust.
Source: Google Search Quality Rater GuidelinesWhy choose DigiEthic
Built to fix what agencies get wrong.
Every point below answers a real complaint business owners have about marketing agencies, from industry research, ombudsman reports and public reviews.
Senior-led, not junior-run
The strategist you meet on your first call is the one who runs your account. No handoff to an intern after the sales call.
SEO, AI search & ads under one roof
Google, Maps, AI Overviews, ChatGPT, Google Ads and Meta, one team, one strategy, one report. No finger-pointing between agencies.
Flat fees, no hidden extras
One clear monthly price. Reporting and dashboards are included, never billed as add-ons, never a cut of your ad spend.
Your accounts, your data
Ad accounts, Google Business Profile, website, content and tracking stay in your name. Leave any time and take everything.
Tracked to revenue
We fix tracking before we spend. Calls, forms, bookings and sales are measured so you see cost per customer, not just clicks.
You'll always know what we did
Weekly update, monthly plain-English report, live dashboard, and replies within one business day.
Side by side
DigiEthic vs. a typical agency
| Feature | Typical agency | DigiEthic |
|---|---|---|
| Contract | 6–12 month lock-in | Month-to-month |
| Who runs your account | Junior after the sale | Senior strategist |
| Pricing | % of ad spend + add-ons | Flat fee, all-inclusive |
| Account ownership | Agency-owned | 100% yours |
| Reporting | Clicks, impressions, rankings | Leads, sales, cost per customer |
| AI search (Overviews, ChatGPT) | Not covered | Included in SEO |
| Plan before you pay | Vague proposal | Written 90-day plan |
How it works
From first call to more customers in four steps
Strategy consultation
A 30-minute call to understand your goals, review your accounts and spot where you're losing money and leads.
Fix the foundations
Tracking, wasted spend, technical issues and landing pages. Quick wins first.
Launch & test
New campaigns, content and creative, tested every week against what each customer costs you.
Scale what works
Move budget to proven winners and report the results in plain English, every month.
Free guides
Guides from our team
Zero risk to talk
Working with us is easy to start and easy to stop.
- Month-to-monthStay because it's working, not because a contract says so.
- You own everythingAd accounts, website, content and data stay in your name.
- Reports in leads and salesA live dashboard, plus a monthly note written by a person.
- Free plan firstSee our 90-day plan before you pay anything. Keep it either way.
Questions
Straight answers
What is medical SEO?
SEO for healthcare providers, optimizing your website, Google Business Profile and content so patients find your practice when they search for care, symptoms or treatments.
How is healthcare SEO different from regular SEO?
Health content is held to higher trust standards, so credentials, medical review and accurate sources matter more. Privacy rules also affect how you track patients.
Do you do local SEO for doctors and dentists?
Yes, Google Business Profile optimization for each location and practitioner, reviews, citations and location pages.
Can doctors run Google Ads?
Yes, within Google's healthcare and medicines policies. Some treatments and drugs are restricted or need certification.
Do you work with HIPAA-covered practices?
Yes. We design tracking so protected health information isn't sent to ad platforms, and we'll work with your compliance team on tools and agreements.
Book a consultation
Let's talk about growing your business.
Book a free 30-minute strategy call with a senior strategist. On the call, we'll cover:
- Your goals, budget and what's working today
- Where your marketing budget is being wasted
- The fastest ways to get more leads from what you already spend
- What a realistic 90-day plan looks like, with no pressure to sign