SEO
Guides on wills, trusts, probate and estate administration.
- Guides on wills, trusts and probate
- Separate pages for planners and grieving families
- Content explaining when a lawyer matters
What you get: Planners and families finding you
Estate Planning Law marketing · Legal
Estate planning marketing that starts the conversation early.
Estate planning is easy to put off, so clients often need a nudge: a new baby, retirement or a family loss. We help your estate planning law firm rank for wills and trusts lawyer and probate attorney near me, and explain the process in plain words.
- SEO for estate planning law
- Local SEO & Google Maps for estate planning law
- Facebook & Instagram ads for estate planning law
- Reported in signed clients
How estate planning law customers find you
- Parent passes away
- Searches “probate attorney near me”
- Reads about the probate process
- Books a consultation
Free, no obligation
Get a free estate planning law marketing plan
A senior strategist reviews your website, Google profile and ads, then sends you a written plan within two business days. It's yours to keep, whether you hire us or not.
What we do for estate planning law
Our estate planning law marketing services
Your clients are making a high-stakes decision. Here's how we show them you're the expert to trust.
Details
Local SEO & Google Maps
Map rankings for estate planning attorney searches.
- Google profile for estate planning attorney searches
- Review flow from clients
- Office location pages
What you get: Local trust for estate planning
Facebook & Instagram ads
Facebook ads to local homeowners and retirees about planning ahead.
- Facebook ads for seminars and planning ahead
- Life-event campaigns: new baby, retirement
- Retargeting guide readers
What you get: More seminar sign-ups and consultations
Problems we fix
What holds estate planning law businesses back, and how we fix it
Clients procrastinating
Helpful content and seminars move people from intention to action.
Probate vs planning confusion
Separate pages serve grieving families and planners differently.
Online will competitors
Explaining when a lawyer matters wins clients with complex needs.
Searches we'll win for you
Where your next estate planning law customers are searching
These are searches people type when they need estate planning law. Each one is a different kind of buyer, and our SEO, Local SEO & Google Maps and Facebook & Instagram ads work catches each one. Tap a type to see how.
- estate planning attorney
- wills and trusts lawyer
- probate attorney near me
- trust lawyer
- estate administration attorney
- living trust lawyer
- estate planning law firm
- will preparation attorney
What each search tells us
Map search: Google shows a map with three businesses first. Your Google Business Profile and reviews decide if you're one of them.
What you get
Reported in signed clients, every month
- Consultations and signed clients by source
- Cost per signed client, not cost per click
- Rankings for your practice areas and services
- A written summary and next steps
Your first 90 days
- Weeks 1 to 2We audit your site, profile and ads, and set up tracking through to signed clients.
- Weeks 3 to 6We build practice area pages and launch tightly targeted campaigns.
- Month 3 onwardWe scale the channels with the lowest cost per signed client.
Month-to-month You own every account Senior team only
Get more signed clientsMore legal we market
Zero risk to talk
Working with us is easy to start and easy to stop.
- Month-to-monthStay because it's working, not because a contract says so.
- You own everythingAd accounts, website, content and data stay in your name.
- Reports in leads and salesA live dashboard, plus a monthly note written by a person.
- Free plan firstSee our 90-day plan before you pay anything. Keep it either way.
Questions
Straight answers
How do estate planning attorneys get more clients?
Publish clear guides, rank for wills, trusts and probate searches, run educational Facebook ads, and offer a simple first consultation.
Should I market probate services separately?
Yes. Probate searches come from families dealing with a loss, who need different information than people planning ahead.
Do seminars still work for estate planning?
Yes, especially when promoted with Facebook ads to local homeowners and retirees.